Universities must tempt fans to the field with an experience that beats the comfort of home, the Warsaw Sports Marketing Center's Whitney Wagoner told the Pittsburgh Post-Gazette.
Donald Tykeson, a University of Oregon alumnus, UO Foundation trustee emeritus, communications industry pioneer, and lifelong philanthropist, died July 12, 2017 at age 90.
In advance of his QuackChat pub talk, assistant professor of marketing Troy Campbell answered a few questions about his work, his students, and the study of awesome.
Sophomore honors college student, business student, and football player Sean Killpatrick draws from all of his diverse interests to make the most of his four years at UO.
Lundquist College senior lecturer Michele Henney is among the first 60 individuals in the world to earn a Fundamentals of Sustainability Accounting (FSA) Credential.
More than 2,100 alumni, friends, and employees helped the University of Oregon raise more than $1.1 million during the university's 2017 UO Giving Day.