Because of the unique role of the Warsaw Sports Business Center and our Sports Product Management program, our faculty are thought leaders in the sports industry.
In addition to research on sports sponsorship, sports finance, sports franchises and brands, sports products, and more, our faculty are often called up by media for insights and analysis. Below is an ever-expanding list of recent research related to sports business from faculty across the college's departments and programs.
Dubinsky, Yoav. "Country Image, Cultural Diplomacy, and Sports during the COVID19 Pandemic: Brand America and Super Bowl LV." Place Branding and Public Diplomacy 19, no. 3: 249-265. https://doi.org/10.1057/s41254-021-00257-9. September 2023
Dubinsky, Yoav. "The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond." Place Branding and Public Diplomacy 19, no. 3: 386-397. https://doi.org/10.1057/s41254-021-00255-x. September 2023
Dubinsky, Yoav. "Clashes of Cultures at the FIFA World Cup: Reflections on Soft Power, Nation Building and Sportswashing in Qatar 2022." Place Branding and Public Diplomacy, forthcoming. https://doi.org/10.1057/s41254-023-00311-8. August 2023
Dubinsky, Yoav. "Nation Branding, Country Image, and the Scope of Sport-Tech Diplomacy: Lessons from the Case of the Tokyo 2020 Olympic Games." Journal of Global Sport Management, forthcoming. https://doi.org/10.1080/24704067.2023.2226155. June 2023
Dubinsky, Yoav. "Israel's Winter Sports Diplomacy." In The Geopolitical Economy of Sport: Power, Politics, Money, and the State, edited by Simon Chadwick, Paul Widdop, and Michael M. Goldman, 75-84. New York: Routledge. June 2023
Dubinsky, Yoav. "Sports, Brand America and U.S. Public Diplomacy during the Presidency of Donald Trump." Place Branding and Public Diplomacy 19, no. 1: 167-180. https://doi.org/10.1057/s41254-021-00230-6. March 2023
Dubinsky, Yoav. "The Olympic Games and Judo Diplomacy: An Explorative Discussion on Country Image in Tokyo 2020." Communication & Sport, forthcoming. https://doi.org/10.1177/21674795231153663. January 2023
Dubinsky, Yoav. Nation Branding and Sports Diplomacy: Country Image Games in Times of Change. New York: Palgrave Macmillan. https://doi.org/10.1007/978-3-031-32550-2. January 2023
Dubinsky, Yoav. "Sport-Tech Diplomacy at the Tokyo 2020 Olympic Games." In CPD Perspectives on Public Diplomacy. Los Angeles: Figueroa Press. November 2022
Dubinsky, Yoav. "Sport-Tech Diplomacy: Exploring the Intersections between the Sport-Tech Ecosystem, Innovation, and Diplomacy in Israel." Place Branding and Public Diplomacy 18, no. 2: 169-180. https://doi.org/10.1057/s41254-020-00191-2. June 2022
Dubinsky, Yoav. "Branding a City as a Sports Town: A Conceptual Model Based on 'Track Town USA.'" Journal of Global Sport Management, forthcoming. https://doi.org/10.1080/24704067.2021.2001354. December 2021
Dubinsky, Yoav. "IOC Rule 50 and the Evolution of Athletes' Activism in America." In Reflexões Olímpicas e Dignidade Humana, edited by N. Todt, A. Miragaya, F. Fontoura, and C. Moreno, 33-40. eMuseu do Esporte e a Comitê Brasileiro Pierre de Coubertin. December 2021
Dubinsky, Yoav. "People-to-People Sports Diplomacy: 'Israel Start-Up Nation' in the 2020 Tour de France." Journal of Global Sport Management, forthcoming. https://doi.org/10.1080/24704067.2021.1931403. June 2021
Dubinsky, Yoav, and Lars Dzikus. "The 1972 Munich Massacre and Israel’s Country Image." Journal of Olympic Studies 2, no. 1: 90-109. https://doi.org/10.5406/jofolympstud.2.1.0090. April 2021
Dubinsky, Yoav. "From Start-Up Nation to Sports-Tech Nation? A SWOT Analysis of Israel’s Use of Sports for Nation Branding." International Journal of Sport Management and Marketing 21, no. 1-2: 49-75. http://doi.org/10.1504/IJSMM.2021.114168. April 2021
Dubinsky, Yoav. "Sport-Tech Diplomacy: The Case of Israel." Institut de Relations Internationales et Stratégiques. March 2021
Dubinsky, Yoav. "Revolutionary or Arrogant? The Role of the USWNT in Brand America through the 2019 FIFA Women’s World Cup." International Journal of Sport and Society 12, no. 1: 147-164. https://doi.org/10.18848/2152-7857/CGP/v12i01/147-164. March 2021
Branikas, Ioannis, and Gabriel Buchbinder. "Advertising Exposure and Investor Attention: Estimates from Super Bowl Commercials." Financial Planning Review 4, no. 1: e1099. https://doi.org/10.1002/cfp2.1099. March 2021
Branikas, Ioannis, and Gabriel Buchbinder. "Advertising Exposure and Investor Attention: Estimates from Super Bowl Commercials." Financial Planning Review 4, no. 1: e1099. https://doi.org/10.1002/cfp2.1099. March 2021
Dreisbach, Jan, David M. Woisetschlager, Christof Backhaus, and T. Bettina Cornwell. "The Role of Fan Benefits in Shaping Responses to Sponsorship Activation." Journal of Business Research 124: 780-789. https://doi.org/10.1016/j.jbusres.2018.11.041. January 2021
Jensen, Jonathan A., and T. Bettina Cornwell. "Assessing the Dissolution of Horizontal Marketing Relationships: The Case of Corporate Sponsorship of Sport." Journal of Business Research 124: 790-799. https://doi.org/10.1016/j.jbusres.2018.10.029. January 2021
Dubinsky, Yoav. "Israel's Cycling Diplomacy." Institut de Relations Internationales et Stratégiques. October 2020
Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Entertainment. New York: Routledge. https://doi.org/10.4324/9780429325106. March 2020
Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37. https://doi.org/10.18848/2152-7857/CGP/v11i02/23-37. January 2020
Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40. http://doi.org/10.2478/pcssr-2019-0024. December 2019
Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164. https://doi.org/10.1057/S41254-019-00116-8. September 2019
Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184. https://doi.org/10.1057/s41254-018-0105-y. September 2019
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. "The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance." Journal of Marketing 83, no. 3: 50-71. https://doi.org/10.1177/0022242919831672. May 2019
Dubinsky, Yoav, and Lars Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. https://doi.org/10.18848/2327-0047/CGP/v17i01/15-25. April 2019
Dubinsky, Yoav, and Lars Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. https://doi.org/10.18666/JASM-2019-V11-I1-9170. January 2019
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as a Marketing Science Institute working paper (17-123). November 2018
Dubinsky, Yoav, and Lars Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37. https://doi.org/10.18848/2152-7857/CGP/v10i01/21-37 October 2018
Cornwell, T. Bettina, Steffan Jhan, Jeffrey Xi, and Wang Suk Suh. "Feeling That Ingroup Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. https://doi.org/10.1123/jsm.2017-0248. September 2018
Gordon, Joshua A., Gary T. Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform—Year After Year. London: Routledge. https://doi.org/10.4324/9780203733271. June 2018
Dubinsky, Yoav. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. https://doi.org/10.18848/2152-7857/CGP/v09i02/37-50. April 2018
Dzikus, Lars, and Yoav Dubinsky. "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. https://doi.org/10.1080/09523367.2018.1436542. February 2018
Jensen, Jonathan A. and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making." Journal of Sport Management 31, no. 4: 401-418. https://doi.org/10.1123/jsm.2016-0232. July 2017
Dubinsky, Yoav. "The Evolution of the Olympic Games through International Relations Theories." World History Bulletin 33, no. 1: 10-15. May 2017
Dubinsky, Yoav. "The Olympic Games, Place Branding and Public Diplomacy." Self-published book. January 2014
Dubinsky, Yoav. "Place Branding and the Olympic Games: Theory and Practice." Self-published book. January 2013
Dubinsky, Yoav, and Norman O'Reilly. "The Communication Strategies of the 2008 Beijing Olympic Games." The International Journal of Sport and Society 3, no. 1: 43-54. https://doi.org/10.18848/2152-7857/CGP/v03i01/53893. September 2012