Marketing Research

Faculty members in the University of Oregon's Department of Marketing publish in the top journals and are among the most cited at a public university.

Our marketing faculty members focus their research on consumer behavior, advertising, corporate sponsorship, social psychology, public policy, and sports marketing. Below is an ever-expanding list of research citations from our highly productive marketing department.

Cornwell, T. Bettina, Ravi Pappu, and Eric Setten. "Sport Consumers: Perceiving and Enjoying Danger in American Football." International Journal of Sports Marketing and Sponsorship 24, no. 5: 853-870. November 2023
Clithero, John A., Uma Karmarkar, Gideon Nave, and Hilke Plassmann. "Reconsidering the Path for Neural and Physiological Methods in Consumer Psychology." Journal of Consumer Psychology, forthcoming. November 2023
Clithero, John A., Jae Joon Lee, and Joshua Tasoff. "Supervised Machine Learning for Eliciting Individual Demand." American Economic Journal: Microeconomics 15, no. 4: 146-182. November 2023
Henderson, Conor M., Marc Mazodier, and Jamel Khenfer. "The Positive Effects of Integrated Advertising, Featuring Diverse Ensembles, on Societal Identification and Mainstream Brand Value." Journal of the Academy of Marketing Science, forthcoming. October 2023
Dubinsky, Yoav. "Country Image, Cultural Diplomacy, and Sports during the COVID19 Pandemic: Brand America and Super Bowl LV." Place Branding and Public Diplomacy 19, no. 3: 249-265. September 2023
Dubinsky, Yoav. "The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond." Place Branding and Public Diplomacy 19, no. 3: 386-397. September 2023
Dubinsky, Yoav. "Clashes of Cultures at the FIFA World Cup: Reflections on Soft Power, Nation Building and Sportswashing in Qatar 2022." Place Branding and Public Diplomacy, forthcoming. August 2023
Cornwell, T. Bettina, and Steffen Jahn. Concise Introduction to Sport Marketing. Cheltenham, UK: Edward Elgar Publishing. July 2023
Cornwell, T. Bettina, Michael S. Humphreys, and Youngbum Kwon. "Shared Brand Equity." Journal of Advertising 52, no. 3: 311-329. July 2023
Dubinsky, Yoav. "Nation Branding, Country Image, and the Scope of Sport-Tech Diplomacy: Lessons from the Case of the Tokyo 2020 Olympic Games." Journal of Global Sport Management, forthcoming. June 2023
Meng, Matthew D., and Jessica Gamlin. "Sexually Explicit Advertisements Boost Consumer Recycling Due to Moral Cleansing Goal Activation." Marketing Letters, forthcoming. June 2023
Dubinsky, Yoav. "Israel's Winter Sports Diplomacy." In The Geopolitical Economy of Sport: Power, Politics, Money, and the State, edited by Simon Chadwick, Paul Widdop, and Michael M. Goldman, 75-84. New York: Routledge. June 2023
Gordon, Joshua, and Gary Furlong. Strategic Negotiation: Building Organizational Excellence. New York: Routledge. June 2023
Cornwell, T. Bettina, Abby Frank, and Rachel Miller-Moudgil. "A Research Agenda at the Intersection of Sport Sponsorship and Service." Journal of Service Management, forthcoming. May 2023
Touré-Tillery, Maferima, and Jessica Gamlin, "The Interplay between Goal Systems and Identities." In Exploration in Goal Systems, edited by Arie W. Kruglanski, Ayelet Fishbach, and Catalina Kopetz, 280-306. Oxford, U.K.: Oxford University Press April 2023
Gamlin, Jessica, and Maferima Touré-Tillery. "Consumer Goals and Motivation." In Cambridge Handbook of Consumer Psychology (second edition), edited by Cait Lamberton, Derek Rucker, and Stephen A. Spiller, 53-89. Cambridge, U.K.: Cambridge University Press. March 2023
Dubinsky, Yoav. "Sports, Brand America and U.S. Public Diplomacy during the Presidency of Donald Trump." Place Branding and Public Diplomacy 19, no. 1: 167-180. March 2023
Dubinsky, Yoav. "The Olympic Games and Judo Diplomacy: An Explorative Discussion on Country Image in Tokyo 2020." Communication & Sport, forthcoming. January 2023
Dubinsky, Yoav. "Country Image and Political Satire in Sport Management: Analyzing America through Sports in South Park." Sport in Society 26, no. 1: 104-126. January 2023
Dubinsky, Yoav. Nation Branding and Sports Diplomacy: Country Image Games in Times of Change. New York: Palgrave Macmillan. January 2023
Dubinsky, Yoav. "Sport-Tech Diplomacy at the Tokyo 2020 Olympic Games." In CPD Perspectives on Public Diplomacy. Los Angeles: Figueroa Press. November 2022
Dubinsky, Yoav. "Sport-Tech Diplomacy: Exploring the Intersections between the Sport-Tech Ecosystem, Innovation, and Diplomacy in Israel." Place Branding and Public Diplomacy 18, no. 2: 169-180. June 2022
Steinhoff, Lena, Robert W. Palmatier, Kelly D. Martin, Grace Fox, Conor M. Henderson, Julian K. Saint Clair, Shuai Yan, Ju-Yeon Lee, Taylor Perko, and Colleen M. Harmeling. "Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services." Journal of Service Management Research 6, no. 1: 2-27. May 2022
Grossman, Daniel and Ryan Rahinel. “Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving” Journal of Consumer Psychology, 32(1), 41-56. January 2022
Dubinsky, Yoav. "IOC Rule 50 and the Evolution of Athletes' Activism in America." In Reflexões Olímpicas e Dignidade Humana, edited by N. Todt, A. Miragaya, F. Fontoura, and C. Moreno, 33-40. eMuseu do Esporte e a Comitê Brasileiro Pierre de Coubertin. December 2021
Dubinsky, Yoav. "Branding a City as a Sports Town: A Conceptual Model Based on 'Track Town USA.'" Journal of Global Sport Management, forthcoming. December 2021
Rahinel, Ryan, Ashley Otto, Daniel Grossman, and Joshua Clarkson. “Exposure to Brands Makes Preferential Decisions Easier” Journal of Consumer Research, 48(4), 541-561 December 2021
Cornwell, T. Bettina, Eric Setten, Sung-Hee W. Paik, and Ravi Pappu. "Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment." Journal of Public Policy & Marketing 40, no. 3: 429-446. July 2021
Clithero, John A., Uma R. Karmarkar, and Ming Hsu. "Toward an Integrative Conceptualization of Maladaptive Consumer Behavior." Journal of the Association for Consumer Research 6, no. 3: 334-341. July 2021
Yu, Hongbo, Jenifer Z. Siegel, John A. Clithero, and Molly J. Crockett. "How Peer Influence Shapes Value Computation in Moral Decision-Making." Cognition 211: 104641. June 2021
Dubinsky, Yoav. "People-to-People Sports Diplomacy: 'Israel Start-Up Nation' in the 2020 Tour de France." Journal of Global Sport Management, forthcoming. June 2021
Minton, Elizabeth A., T. Bettina Cornwell, and Hong Yuan. "I Know What You are Thinking: How Theory of Mind is Employed in Product Evaluations." Journal of Business Research 128: 405-422. May 2021
Dubinsky, Yoav. "From Start-Up Nation to Sports-Tech Nation? A SWOT Analysis of Israel’s Use of Sports for Nation Branding." International Journal of Sport Management and Marketing 21, no. 1-2: 49-75. April 2021
Dubinsky, Yoav, and Lars Dzikus. "The 1972 Munich Massacre and Israel’s Country Image." Journal of Olympic Studies 2, no. 1: 90-109. April 2021
Dubinsky, Yoav. "Sport-Tech Diplomacy: The Case of Israel." Institut de Relations Internationales et Stratégiques. March 2021
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. "Customer Inertia Marketing." Journal of the Academy of Marketing Science 49, no. 2: 350-373. March 2021
Dubinsky, Yoav. "Revolutionary or Arrogant? The Role of the USWNT in Brand America through the 2019 FIFA Women’s World Cup." International Journal of Sport and Society 12, no. 1: 147-164. March 2021
Jensen, Jonathan A., and T. Bettina Cornwell. "Assessing the Dissolution of Horizontal Marketing Relationships: The Case of Corporate Sponsorship of Sport." Journal of Business Research 124: 790-799. January 2021
Dreisbach, Jan, David M. Woisetschlager, Christof Backhaus, and T. Bettina Cornwell. "The Role of Fan Benefits in Shaping Responses to Sponsorship Activation." Journal of Business Research 124: 780-789. January 2021
Dubinsky, Yoav. "Israel's Cycling Diplomacy." Institut de Relations Internationales et Stratégiques. October 2020
Hilton, Bryson, Bita Hajihashemi, Conor M. Henderson, Robert W. Palmatier. "Customer Success Management: The Next Evolution in Customer Management Practice?" Industrial Marketing Management 90: 360-369. October 2020
Gamlin, Jessica, Rachel Smallman, Kai Epstude, and Neal J. Roese. "Dispositional Optimism Weakly Predicts Upward, Rather Than Downward, Counterfactual Thinking: A Prospective Correlational Study Using Episodic Recall." Plos One 15, no. 8: 1-12. August 2020
Cornwell, T. Bettina, and Youngbum Kwon. "Sponsorship-Linked Marketing: Surpluses and Shortages." Journal of the Academy of Marketing Science 48, no. 4: 607-629. July 2020
Clarkson, Joshua, Riley Dugan, Cammy Crolic, and Ryan Rahinel. “Influencing Those Who Influence Us: The Role of Expertise in the Emergence of Minority Influence” Journal of Experimental Social Psychology, 89, 103976. July 2020
Wang, Cindy Xin, and Jiao Zhang. "Assertive Ads for Want or Should? It Depends on Consumers' Power." Journal of Consumer Psychology 30, no. 3: 466-485. July 2020
Wang, Xin, Elizabeth A. Minton, and Jiao Zhang. "Sense of Power: Policy Insights for Encouraging Consumers' Healthy Food Choice." Journal of Public Policy & Marketing 39, no. 2: 188-204. April 2020
Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Entertainment. New York: Routledge. March 2020
Beck, Joshua, Ryan Rahinel, and Alexander Bleier. “Company Worth Keeping: Personal Control and Preferences for Brand Leaders” Journal of Consumer Research, 46(5), 871-886. February 2020
Dubinsky, Yoav. "OCOGs and International Media: A Self-Analysis of Covering Beijing 2008, London 2012, and Rio de Janeiro 2016." The International Journal of Sport and Society 11, no. 2: 23-37. January 2020
Dubinsky, Yoav. "Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement." Physical Culture and Sport: Studies and Research 84, no. 1: 27-40. December 2019
DeStasio, Krista L., John A. Clithero, and Elliot T. Berkman. "Neuroeconomics, Health Psychology, and the Interdisciplinary Study of Preventative Health Behavior." Social and Personality Psychology Compass 13, no. 10. October 2019
Dubinsky, Yoav, and Lars Dzikus. "Israel’s Country Image in the 2016 Olympic Games." Place Branding and Public Diplomacy 15, no. 3: 173-184. September 2019
Dubinsky, Yoav. "From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Analysis." Place Branding and Public Diplomacy. 15, no. 3: 156–164. September 2019
Charlton, Aaron B., and T. Bettina Cornwell. "Authenticity in Horizontal Marketing Partnerships: A Better Measure of Brand Compatibility." Journal of Business Research 100: 279-298. July 2019
Kelly, Sarah J., T. Bettina Cornwell, and Kiran Singh. "The Gladiatorial Sponsorship Arena: How Ambushing Impacts Memory." Marketing Intelligence & Planning 37, no. 4: 417-432. June 2019
Henderson, Conor M., Marc Mazodier, and Aparna Sundar. "The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance." Journal of Marketing 83, no. 3: 50-71. May 2019
Dubinsky, Yoav, and Lars Dzikus. "Analyzing Israel's Use of Sports for Public Diplomacy through International Relations Perspectives." The International Journal of Civic, Political, and Community Studies 17, no. 1: 15-25. April 2019
Cornwell, T. Bettina. "'Less Sponsorship as Advertising' and More Sponsorship-Linked Marketing as Authentic Engagement." Journal of Advertising 48, no. 1: 49-60. February 2019
Dubinsky, Yoav, and Lars Dzikus. "Israel's Strategic and Tactical Use of 2017 Maccabiah Games for Nation Branding and Public Diplomacy." Journal of Applied Sport Management 11, no. 1: 1-13. January 2019
Gamlin, Jessica, Ping Dong, Aparna A. Labroo, and Aaron Robinson. "Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice." Journal of the Association for Consumer Research 4, no. 1: 87-96. January 2019
Clithero, John A. "Response Times in Economics: Looking through The Lens of Sequential Sampling Models." Journal of Economic Psychology 69: 61-86. December 2018
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. Also published as a Marketing Science Institute working paper (17-123). November 2018
Steffen, Jahn, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338. November 2018
Dubinsky, Yoav, and Lars Dzikus. "The Impact of Operation Protective Edge on Israel's Sport Diplomacy." The International Journal of Sport and Society 10, no. 1: 21-37. October 2018
Cornwell, T. Bettina, Jennifer Howard-Grenville, and Christian E. Hampel. "The Company You Keep: How Organization's Horizontal Marketing Relationships Affect Employee Organizational Identification." Academy of Management Review 43, no. 4: 772-791. October 2018
Harris, Alison, John A. Clithero, and Cendri A. Hutcherson. "Accounting for Taste: a Multi-Attribute Neurocomputational Model Explains the Neural Dynamics of Choices for Self and Others." Journal of Neuroscience 38, no. 37: 7952-7968. September 2018
Cornwell, T. Bettina, Steffan Jhan, Jeffrey Xi, and Wang Suk Suh. "Feeling That Ingroup Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. September 2018
Henderson, Conor M., and Aparna Sundar. "Foreward: Brand Touchpoints." In Brand Touchpoints, edited by Aparna Sundar. New York: Nova Science Publishers. July 2018
Weeks, Clinton S., Michael S. Humphreys, and T. Bettina Cornwell. "Why Consumers Misattribute Sponsorships to Non-Sponsor Brands: Differential Roles of Item and Relational Communications." Journal of Experimental Psychology: Applied 24, no. 2: 125-144. June 2018
Gordon, Joshua A., Gary T. Furlong, and Ken Pendleton. The Sports Playbook: Building Teams that Outperform—Year After Year. London: Routledge. June 2018
Dubinsky, Yoav. "The Image of Beijing and London in Israeli Media Coverage of the 2008 and 2012 Olympic Games." The International Journal of Sport and Society 9, no. 2: 37-50. April 2018
Testa, Francesco, Michael V. Russo, T. Bettina Cornwell, Aaron McDonald, and Brandon Reich. "Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions." Journal of Public Policy and Marketing 37, no. 1: 152-166. April 2018
Clithero, John A. "Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process." Journal of Economic Behavior and Organization 148: 344-375. April 2018
Dzikus, Lars, and Yoav Dubinsky. "Virtual Patriot Games: American Football in The Times of London, 1888-1910." The International Journal of the History of Sport 34, no. 11: 1179-1197. February 2018
Nelson, Noelle, Selin Malkoc, and Baba Shiv. "Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure." Journal of Behavioral Decision Making 31, no. 1: 40-51. January 2018
Goldstein, Noah J., and Ashley N. Angulo. "Field Experimentation: Promoting Environmentally Friendly Consumer Behavior." In Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, edited by Natalie Mizik and Dominique M. Hanssens, 502-511. Cheltenham, UK: Edward Elgar. January 2018
Greene, Paul, and Joshua Gordon. "Will Colin Kaepernick's Lawsuit Win Him a Place Back in the NFL?" The Guardian. October 2017
Sundaresan, Gautam, Shrihari Sridhar, and Conor Henderson. "New Product Development with Conjoint Analysis at Mobilmax Inc." In Marketing Strategy: Based on First Principles and Data Analytics, edited by Robert W. Palmatier and Shrihari Sridhar. London: Red Globe Press. October 2017
Nelson, Noelle, and Joseph Redden. "Remembering Satiation: The Role of Working Memory in Satiation." Journal of Consumer Research 44, no. 3: 633-650. October 2017
Clay, Summer N., John A. Clithero, Alison M. Harris, and Catherine L. Reed. "Loss Aversion Reflects Information Accumulation, Not Bias: a Drift-Diffusion Model Study." Frontiers in Psychology 8, no. 1708. October 2017
Henderson, Conor, Shrihari Sridhar, and Alejandro Durant. "Segmenting The Smartwatch Market." In Marketing Strategy: Based on First Principles and Data Analytics, edited by Robert W. Palmatier and Shrihari Sridhar. London: Red Globe Press. October 2017
Henderson, Conor, Shrihari Sridhar, and Alejandro Durant. "Acquiring New Customers in Hospitality." In Marketing Strategy: Based on First Principles and Data Analytics, edited by Robert W. Palmatier and Shrihari Sridhar. London: Red Globe Press. October 2017
Woisetschläger, David M., Christof Backhaus, and T. Bettina Cornwell. "Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions." Journal of Marketing 81, no. 5: 121-141. September 2017
Cornwell, T. Bettina and Joerg Koenisgtorfer. "Sponsors as Meso Level Actors in Sport: Understanding Individual Decisions as Foundational to Sustainability in Food and Drink." In Handbook of Sport, Sustainability, and the Environment, edited by Brian P. McCullough and Timothy B. Kellison, 161-175. New York: Routledge. August 2017
Dubinsky, Yoav. "Maccabiah 2017: The 20th Jewish Olympics." Engaging Sport. July 2017
Jensen, Jonathan A. and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making." Journal of Sport Management 31, no. 4: 401-418. July 2017
Minton, Elizabeth A., T. Bettina Cornwell, and Lynn R. Kahle (2016). "A Theoretical Review of Consumer Priming: Prospective Theory, Retrospective Theory, and the Affective-Behavioral-Cognitive Model." Journal of Consumer Behavior 16, no. 4: 309-321. July 2017
Dubinsky, Yoav. "The Evolution of the Olympic Games through International Relations Theories." World History Bulletin 33, no. 1: 10-15. May 2017
Buechel, Eva C., Jiao Zhang, and Carey K. Morewedge. "Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors." Journal of Experimental Psychology: General 146, no. 5: 746-761. May 2017
Orth, Ulrich R., T. Bettina Cornwell, Jana Ohlhoff, and Christiane Naber. "Seeing Faces: The Role of Brand Visual Processing and Social Connection in Brand Liking." European Journal of Social Psychology 47, no. 3: 348-361. April 2017
Li, Rosa, David V. Smith, John A. Clithero, Vinod Venkatraman, R. McKell Carter, and Scott A. Huettel. "Reason's Enemy is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing." Journal of Neuroscience 37, no. 13: 3588-3598. March 2017
Kelly, Sarah, Len Coote, T. Bettina Cornwell, and Anna McAlister. "Mellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising." International Journal of Sport Communication 10, no. 1: 58-84. March 2017
Cornwell, T. Bettina. "Soliciting Sport Sponsorship." In Understanding Sport Management: International Perspectives, edited by Trish Bradbury and Ian O'Boyle, 172-183. New York: Routledge. January 2017
Cornwell, T. Bettina, Ottmar V. Lipp, and Helena Purkis. "Examination of Affective Responses to Images in Sponsorship Linked Marketing." Journal of Global Sport Management 1, no. 3-4: 110-128. December 2016
Sevilla, Julio, Jiao Zhang, and Barbara E. Kahn. "Anticipation of Future Variety Reduces Satiation from Current Experiences." Journal of Marketing Research 53, no. 6: 954-968. December 2016
Lee, Christopher, and Lynn Kahle. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly 25, no. 4. December 2016
Fajardo, Tatiana M., Jiao Zhang, and Michael Tsiros. "The Contingent Nature of the Symbolic Associations of Visual Elements: The Case of Brand Logo Frames." Journal of Consumer Research 43, no. 4: 549-566. December 2016
Cornwell, T. Bettina. "Sport Sponsorship and Endorsements." In Handbook of Sport Management, edited by Russell Hoye and Milena M. Parent, 368-382. Los Angeles: Sage. November 2016
Rahinel, Ryan and Noelle Nelson. “When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products,” Journal of Consumer Research, 43(3), 478-496. October 2016
Rahinel, Ryan, and Noelle Nelson. "When Brand Logos Describe The Environment: Design Instability and The Utility of Safety-Oriented Products." Journal of Consumer Research 43, no. 3: 478-496. October 2016
Wilson, Doug, and Dave Dusseau. An Introduction to Business. Boston, Massachusetts: Pearson Learning Solutions. July 2016
Minton, Elizabeth A. and T. Bettina Cornwell. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions." Journal of Consumer Affairs 50, no. 2: 372-402. July 2016
Rahinel, Ryan, Nelson Borges Amaral, Joshua J. Clarkson, and Aaron C. Kay. “On Incidental Catalysts of Elaboration: Reminders of Environmental Structure Promote Effortful Thought,” Journal of Experimental Social Psychology, 64, 1-7. May 2016
Zhang, Jiao. "Joint Vs. Separate Modes of Evaluation: Theory and Practice." In Wiley-Blackwell Handbook of Judgment and Decision Making, edited by Gideon Keren and George Wu, 213-238. Malden, MA: Wiley-Blackwell. February 2016
Watson IV, George F., Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier. "Building, Measuring, and Profiting from Customer Loyalty." Journal of the Academy of Marketing Science 43, no. 6: 790-825. Also published as a Marketing Science Institute working paper (13-120). November 2015
Landau, Mark, Noelle Nelson, and Lucas Keefer. "Divergent Effects of Metaphoric Company Logos: Do They Convey What The Company Does Or What I Need?" Metaphor and Symbol 30, no. 4: 314-338. October 2015
Cornwell, T. Bettina. "Origins of Thinking on State of the Art and Science in Sponsorship-Linked Marketing." In Handbook of Theory in Sport Management, edited by George B. Cunningham, Janet S. Fink, and Alison Doherty, 203-210. New York: Routledge. October 2015
Proksch, Michael, Ulrich R. Orth, and T. Bettina Cornwell. “Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment.” Psychology and Marketing 32, no. 9: 934-949. September 2015
Rahinel, Ryan and Rohini Ahluwalia. “Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli,” Journal of Consumer Research, 42(2), 214-234. August 2015
Close, Angeline G., Russell Lacey, and T. Bettina Cornwell. “Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes: How Sporting Event Sponsorships Benefit From the Way Attendees Process Them.” Journal of Advertising Research 55, no. 2: 206-215. June 2015
Aiken, Damon, Ajay Sukhdial, Kahle, Lynn, and James A. Downing. "Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values." Sport Marketing Quarterly 24, no. 1: 56-66. March 2015
Lee, Ju-Yeon, Shrihari Sridhar, Conor Henderson, and Robert W. Palmatier. "Effect of Customer-Centric Structure on Long-Term Financial Performance." Marketing Science 34, no. 2: 250-268. Also published as a Marketing Science Institute working paper (12-111). March 2015
Cornwell, T. Bettina, and Dae Kwak. "Sponsorship-Linked Marketing: Introduction to Topics." Journal of Sport Management 29, no. 2: 133-136. March 2015
Xie, Guan-Xin, David M. Boush, and Raymond R. Liu. "Tactical Deception in Covert Selling: A Persuasion Knowledge Perspective." Journal of Marketing Communications 21, no. 3: 224-240. January 2015
Smith, David V., John A. Clithero, Sarah E. Boltuck, and Scott A. Huettel. "Functional Connectivity with Ventromedial Prefrontal Cortex Reflects Subjective Value for Social Rewards." Social Cognitive and Affective Neuroscience 9, no. 12: 2017-2025. December 2014
Cornwell, T. Bettina, Anna R. McAlister, and Nancy Polmear-Swendris. "Children's Knowledge of Packaged and Fast Food Brands and Their BMI: Why The Relationship Matters for Policy Makers." Appetite 81: 277-283. October 2014
Clithero, John A., and Antonio Rangel. "Informatic Parcellation of the Network Involved in the Computation of Subjective Value." Social Cognitive and Affective Neuroscience 9, no. 9: 1289-1302. September 2014
Pappu, Ravi, and T. Bettina Cornwell. "Corporate Sponsorship as an Image Platform: Understanding The Roles of Relationship Fit and Sponsor-Sponsee Similarity." Journal of the Academy of Marketing Science 42, no. 5: 490-510. September 2014
Cornwell, T. Bettina. Sponsorship in Marketing: Effective Communications through Sports, Arts, and Events. New York: Routledge. July 2014
Tsiotsou, Rodoula H. Kostas Alexandris, and T. Bettina Cornwell. "Using Evaluative Conditioning to Explain Corporate Co-Branding in The Context of Sport Sponsorship." Journal of International Advertising 33, no. 2: 295-327. June 2014
Minton, Elizabeth A., and Lynn R. Kahle. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press. June 2014
Whalen, Peter S., and David M. Boush. "Why, How and to What Effect Do Firms Deviate from Their Intended Marketing Plans? Toward a Taxonomy of Post Plan Improvisations." European Journal of Marketing 48, no. 3/4: 453-476. March 2014
Carter, Robert E., Conor M. Henderson, Inigo Arroniz, and Robert W. Palmatier. "Effect of Salespeople's Acquisition-Retention Trade-off on Performance." Journal of Personal Selling and Sales Management 34, no. 2: 91-111. March 2014
Dubinsky, Yoav. "The Complex Relations between Israel and the Olympic Movement." In Olympism, Olympic Education and Learning Legacies, edited by D. Chatziefstathiou and N. Muller, 58-67. Newcastle upon Tyne, UK: Cambridge Scholars Publishing. February 2014
Jerez-Fernandez, Alexandra, Ashley N. Angulo, and Daniel M. Oppenheimer. "Show Me the Numbers: Precision as a Cue to Others' Confidence." Psychological Science 25, no. 2: 633-635. February 2014
Dubinsky, Yoav. "The Impact of Peres Centre for Peace on Conflict Resolution between Israel and Palestine." In Deporte y Resolución de Conflictos, edited by Open University of Catalonia, 46-50. Barcelona, Spain: Open University of Catalonia. February 2014
Howard, Dennis, and John Crompton. Financing Sport. Morgantown, West Virginia: FIT Publishers. February 2014
Kahle, Lynn R., and Eda Gurel-Atay. Communicating Sustainability for the Green Economy. New York, NY: Routledge. January 2014
Dubinsky, Yoav. "The Olympic Games, Place Branding and Public Diplomacy." Self-published book. January 2014
Buechel, Eva C., Jiao Zhang, Carey K. Morewedge, and Joachim Vosgerau. "More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts." Journal of Personality and Social Psychology 106, no. 1: 20-36. January 2014
Smith, David V., Amanda V. Utevsky, Amy R. Bland, Nathan Clement, John A. Clithero, Anne E.W. Harsch, R. McKell Carter, and Scott A. Huettel. "Characterizing Individual Differences in Functional Connectivity Using Dual-Regression and Seed-Based." NeuroImage 95, no. 1: 1-12. January 2014
Cornwell, T. Bettina, and Anna McAlister. "Preschool Children's Preference for Energy-Dense, Branded Foods: an Unsustainable Trajectory." In Communicating Sustainability for the Green Economy, edited by Lynn R. Kahle and Eda Gurel-Atay, 209-222. New York: Routledge. December 2013
Gordon, Joshua and Ken Pendleton. "The Conflict Resolution Toolbox: Models and Maps for Analyzing, Diagnosing, and Resolving Conflict." ACResolution Magazine. November 2013
Vohs, Kathleen, Joseph Redden, and Ryan Rahinel. “Physical Order Produces Healthy Choices, Generosity, Conventionality, Whereas Disorder Produces Creativity,” Psychological Science, 24(9), 1860-1867. October 2013
Hsee, Christopher K., Jiao Zhang, Zoe Y. Lu, and Fei Xu. "Unit Asking: A Method to Boost Donations and Beyond." Psychological Science 24, no. 9: 1801-1808. September 2013
Howard, Dennis, and John Crompton. "Costs: The Rest of the Economic Impact Story." Journal of Sport Management 27, no. 5: 379-392. September 2013
Winecoff, Amy, John A. Clithero, R. McKell Carter, Sara R. Bergman, Lihong Wang, and Scott A. Huettel. "Ventromedial Prefrontal Cortex Encodes Emotional Value." Journal of Neuroscience 33, no. 27: 11032-11039. July 2013
Marzec, Mary L., Seung Pil Lee, T. Bettina Cornwell, Wayne N. Burton, Judith McMullen, and Dee W. Edington. "Predictors of Behavior Change Intention Using Health Risk Appraisal Data." American Journal of Health Behavior 37, no. 4: 478-490. July 2013
Kwak, Dae, and T. Bettina Cornwell. "Cause-Related Marketing/Sponsorship in Sport." In Routledge Handbook of Sport and Corporate Social Responsibility, edited by Juan Luis Paramio Salcines, Kathy Babiak, and Geoff Walters, 285-297. New York: Routledge. July 2013
Hsee, Christopher K., Jiao Zhang, Cindy F. Cai, and Shirley Zhang. "Overearning." Psychological Science 24, no. 6: 852-859. June 2013
Hsee, Christopher K., Jiao Zhang, Liangyan Wang, and Shirley Zhang. "Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations." Journal of Consumer Research 40, no. 1: 172-184. June 2013
Cornwell, T. Bettina, and Michael S. Humphreys. "Memory for Sponsorship Relationship: A Critical Juncture in Thinking." Psychology and Marketing 30, no. 5: 394-407. May 2013
Rahinel, Ryan and Joseph Redden. “Brands as Product Coordinators: Matching Brands make Joint Consumption Experiences More Enjoyable,” Journal of Consumer Research, 39(6), 1290-1299. April 2013
Smith, David V., John A. Clithero, Christopher Rorden, and Hans-Otto Karnath. "Decoding the Anatomical Network of Spatial Attention." Proceedings of the National Academy of Sciences of the United States of America 110, no. 4: 1518-1523. January 2013
Lee, Seung Pil, T. Bettina Cornwell, and Kathy Babiak. "Developing an Instrument to Measure the Social Impact of Sport: Social Capital, Collective Identities, Health Literacy, Well-being and Human Capital." Journal of Sport Management 27, no. 1: 24-42. January 2013
Dubinsky, Yoav. "Place Branding and the Olympic Games: Theory and Practice." Self-published book. January 2013
Rangel, Antonio, and John A. Clithero. "Value Normalization in Decision Making: Theory and Evidence." Current Opinion in Neurobiology 22, no. 6: 970-981. December 2012
Cornwell, T. Bettina, Michael S. Humphreys, Emerald A. Quinn, and Anna R. McAlister. "Memory of Sponsorship-linked Communications: The Effect of Competitor Mentions." SAGE Open 2, no. 4 October 2012
Levallois, Clement, John A. Clithero, Paul Wouters, Ale Smidts, and Scott A. Huettel. "Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics." Nature Reviews Neuroscience 13, no. 11: 789-797. October 2012
McAlister, Anna R. and T. Bettina Cornwell. "Collectable Toys as Marketing Tools: Understanding Preschool Children’s Response to Foods Paired with Premiums." Journal of Public Policy and Marketing 31, no. 2: 195-205. September 2012
Dubinsky, Yoav, and Norman O'Reilly. "The Communication Strategies of the 2008 Beijing Olympic Games." The International Journal of Sport and Society 3, no. 1: 43-54. September 2012
Schultz, Clifford J., Rohit Deshpandé, T. Bettina Cornwell, Ahmet Ekici, Mark Peterson, Stanley Shapiro, Debabrata Talukdar, and Ann Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy and Marketing 31, no. 2: 178-184. September 2012
Wisehart, Taryn, Seung Pil Lee, and T. Bettina Cornwell. "Exploring the Relationship between Sponsorship Characteristics and Sponsorship Asking Price." Journal of Sport Management 26, no. 4: 335-349. July 2012
Kahle, Lynn R., and Pierre Valette-Florence. Marketplace Lifestyles in an Age of Social Media: Theory and Methods. New York, NY: Routledge. June 2012
Kahle, Lynn, Zhi Lu, Sang M. Lee, and Sing-Young Lee. "Football Fans' Contrasting Motivations: China, S. Korea, and the USA." Asia Pacific Journal of Innovation and Entrepreneurship 6, no. 1: 1-14. June 2012
McAlister, Anna R., Sarah J. Kelly, Michael S. Humphreys, and T. Bettina Cornwell. "Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery." Journal of Advertising 41, no. 1: 5-16. March 2012
Kelly, Sarah J., T. Bettina Cornwell, Leonard V. Coote, and Anna R. McAlister. "Event Related Advertising and the Special Case of Sponsorship-Linked Advertising." International Journal of Advertising 31, no. 1: 15-37. January 2012
Chien, Monica, T. Bettina Cornwell, and Ravi Pappu. "Rejoinder to Commentary on Chein, Cornwell, and Pappu." Journal of Business Research 65, no. 1: 117-121. January 2012
Venkatraman, Vinod, John A. Clithero, Gavan J. Fitzsimons, and Scott A. Huettel. "New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences." Journal of Consumer Psychology 22, no. 1: 143-153. January 2012
Nickell, David, T. Bettina Cornwell, and Wesley J. Johnson. "Sponsorship-linked Marketing: A Set of Research Propositions." Journal of Business and Industrial Marketing 26, no. 8: 577-589. December 2011
Spry, Amanda, Ravi Pappu, and T. Bettina Cornwell. "Celebrity Endorsement, Brand Credibility, and Brand Equity." European Journal of Marketing 45, no. 6: 882-909. December 2011
Clithero, John A., Crystal Reeck, R. McKell Carter, David V. Smith, and Scott A. Huettel. "Nucleus Accumbens Mediates Relative Motivation for Rewards in the Absence of Choice." Frontiers in Human Neuroscience 5, no. 87. August 2011
Henderson, Conor M., Joshua T. Beck, and Robert W. Palmatier. "Review of the Theoretical Underpinnings of Loyalty Programs." Journal of Consumer Psychology 21, no. 3: 256-276. July 2011
Raposo, Ana, Luke Vicens, John A. Clithero, Ian G. Dobbins, and Scott A. Huettel. "Contributions of Frontopolar Cortex to Judgments about Self, Others and Relations." Social Cognitive and Affective Neuroscience 6, no. 3: 260-269. July 2011
Xie, Guang-Xin, and David M. Boush. "How Susceptible are Consumers to Deceptive Advertising Claims? A Retrospective Look at the Experimental Research Literature." The Marketing Review 11 no. 3: 293-314. July 2011
Clithero, John A., David V. Smith, R. McKell Carter, and Scott A. Huettel. "Within- and Cross-Participant Classifiers Reveal Different Neural Coding of Information." NeuroImage 56, no. 2: 699-708. May 2011
McAlister, Anna, T. Bettina Cornwell, and Emilita Krisanti Cronain. "Collectible Toys and Decision to Share: I Will Gift You One to Expand My Set." British Journal of Developmental Psychology 29, no. 1: 1-17. March 2011
Chien, P. Monica, T. Bettina Cornwell, and Ravi Pappu. "Sponsorship Portfolio as Brand Image Creation Strategy." Journal of Business Research 64, no. 2: 142-149. February 2011
Gordon, Joshua. "The Meandering Path." Dispute Resolution Magazine. January 2011
Kahle, Lynn R., and Angeline G. Close. Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York, NY: Routledge Academic. January 2011
Cheimets, Peter, Joshua Gordon, and James Tull. "Negotiation for Engineers." Mechanical Engineering. December 2010
Howard, Dennis, and Jeffrey Stinson. "The Impact of SPLIT Donors on Academic and Athletic Giving." Journal of Sport Management 24, no. 6: 744-768. November 2010
Howard, Dennis, and Jeffrey Stinson. "Intercollegiate Athletics as an Institutional Fundraising Tool: An Exploratory Donor-based View." ;Journal of Nonprofit & Public Sector 22, no. 4: 312-335. November 2010
Henderson, Conor M., and Robert W. Palmatier. "Understanding the Relational Ecosystem in a Connected World." In The Connected Consumer: The Changing Nature of Consumer and Business Markets, edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F.G.M. (Rik) Pieters, 37-75. New York: Taylor and Francis Group. October 2010
Lee, Seung, and T. Bettina Cornwell. "A Framework for Measuring The Contribution of Sport to Society: Actors, Activities and Outcomes." In Consumer Behavior Knowledge for Effective Sports and Event Marketing, edited by Lynn R. Kahle and Angeline G. Close, 31-58. New York: Routledge. September 2010
Thompson, Derek W., Roy C. Anderson, Eric N. Hansen, and Lynn R. Kahle. "Green Segmentation and Environmental Certification: Insights from Forest Products." Business Strategy and the Environment 19, no. 5: 319-334. July 2010
Humphreys, Michael S., T. Bettina Cornwell, Anna R. McAlister, Sarah J. Kelly, Emerald A. Quinn, and Krista L. Murray. "Sponsorship, Ambushing and Counter-Strategy: Effects Upon Memory for Sponsor and Event." Journal of Experimental Psychology: Applied 16, no. 1: 96-108. March 2010
Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn Richard Kahle. "Changes in Social Values in the United States: 1976-2007." Journal of Advertising Research 50, no. 1: 57-67. March 2010
McAlister, Anna R. and T. Bettina Cornwell. "Children's Brand Symbolism Understanding: Links to Theory of Mind and Executive Functioning." Psychology and Marketing 27, no. 3: 203-228. March 2010
Jones, Scott A., K. Damon Aiken, and David M. Boush. "Integrating Experience, Advertising and Electronic Word of Mouth." Journal of Internet Commerce 8 no. 3/4: 246-267. September 2009
McAlister, Anna R. and T. Bettina Cornwell. "Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind." Journal of Public Policy & Marketing 28, no. 2: 175-185. September 2009
Clark, John M., T. Bettina Cornwell, and Stephen W. Pruitt. "The Impact of Title Event Sponsorship Announcements on Shareholder Wealth." Marketing Letters 20, no. 2, 169-182. June 2009
Boush, David M., Marian Friestad, and Peter Wright. Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self Protection. New York: Routledge. Translated into Japanese in 2011. May 2009
Clithero, John A., R. McKell Carter, and Scott A. Huettel. "Local Pattern Classification Differentiates Processes of Economic Valuation." NeuroImage 45, no. 4: 1329-1338. May 2009
Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. Effective Small Business Management: An Entrepreneurial Approach. Upper Saddle River, New Jersey: Pearson Prentice Hall. March 2009
Limon, Yonca, Lynn R. Kahle, and Ulrich R. Orth. "Package Design as a Communications Vehicle in Cross-Cultural Values Shopping." Journal of International Marketing 17, no. 1: 30-57. March 2009
Cunningham, Stephanie, T. Bettina Cornwell, and Leonard V. Coote. "Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship." Journal of Sport Management 23, no. 1: 65-86. January 2009
Clithero, John A., Dharol Tankersley, and Scott A. Huettel. "Foundations of Neuroeconomics: From Philosophy to Practice." Public Library of Science: Biology 6, no. 11 November 2008
Cornwell, T. Bettina. "State of the Art and Science in Sponsorship-linked Marketing." Journal of Advertising 37, no. 3: 41-55. October 2008
Foster, Mary, Barbara Bell-Angus, and Ryan Rahinel. “‘All in the Hall’ or ‘Sage on the Stage’: Learning in Leadership Development Programs,” Leadership and Organizational Development Journal, 29(6), 504-521. August 2008
Howard, Dennis, and Brad Humphreys. The Business of Sports. Westport, Connecticut: Praeger. July 2008
Weeks, Clinton S., T. Bettina Cornwell, Doo-hee Lee, and Judy C. Drennan. "Leveraging Sponsorships on the Internet: Activation, Congruence, and Articulation." Psychology and Marketing 25, no. 7: 637-654. July 2008
O’Reilly, N., Alan Kaplan, Ryan Rahinel, and John Nadeau. “‘So you traded my favorite player, why should I buy a ticket?’: Hope, fan welfare, and competitive balance,” International Journal of Sport Finance, 3(2), 42-57. May 2008
Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. Essentials of Entrepreneurship and Small Business Management. Upper Saddle River, New Jersey: Pearson Prentice Hall. March 2008
Kahle, Lynn, and Guang-Xin Xie. "Social Values in Consumer Psychology." In Handbook of Consumer Psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, 575-587. New York, NY: Psychology Press. February 2008
Vohs, Kathleen, Roy Baumeister, Brandon Schmeichel, Jean Twenge, Noelle Nelson, and Dianne Tice. "Making Choices Impairs Subsequent Self-Control: a Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative." Journal of Personality and Social Psychology 94, no. 5: 883-898. January 2008
Field, Patrick, and Joshua Gordon. "Building Trust in Corporate Communication: Candor, Conversation, and Commitment." Contingencies. November 2007
O’Reilly, N., Ryan Rahinel, Mary Foster, and Mark Patterson.“‘Connecting’ in Mega Classes: The Netnographic Advantage,” Journal of Marketing Education, 29(1), 69-84. April 2007
Cornwell, T. Bettina, Michael S. Humphreys, Angela M. Maguire, Clinton S. Weeks, and Cassandra L. Tellegen. "Sponsorship-Linked Marketing: The Role of Articulation in Memory." Journal of Consumer Research 33, no. 3: 312-321. December 2006
O’Reilly, N., and Ryan Rahinel. “Forecasting the Importance of Media Technology in Sport: The Case of the Televised Ice Hockey Product in Canada,” International Journal of Sport Marketing and Sponsorship, 8(1), 82-97. October 2006
Aiken, K. Damon, and David M. Boush. "Trustmarks, Objective Source Ratings, and Implied Investments in Advertising: An Investigation of Website Signals." Journal of the Academy of Marketing Science 34, no. 3: 308-323. June 2006
Wright, Peter, Marian Friestad, and David M. Boush. "The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults." Journal of Public Policy and Marketing 24, no. 2: 222-233. September 2005
Cornwell, T. Bettina, Stephen W. Pruitt, and John M. Clark. "The Relationship Between Major League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms." Journal of the Academy of Marketing Science 33, no. 4: 401–412. September 2005
Boush, David, and L. Kahle. "What, and How, We Can Learn From Online Consumer Discussion Groups." In Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, edited by Curtis P. Haugtvedt, Karen A. Machleit, and Richard Yalch. Mahwah, NJ: Lawrence Erlbaum Associates. November 2004
Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. New York, NY: Psychology Press. January 2004
Rose, Gregory M., David M. Boush, and Aviv Shoham. "Family Communication and Children’s Purchasing Influence: A Cross-National Examination." Journal of Business Research 55, no. 11: 867-873. November 2002
Marshall, R. Scott, and David M. Boush. "Dynamic Decision-Making: A Cross-Cultural Comparison of U.S. and Peruvian Export Managers." Journal of International Business Studies 32, no. 4: 873-893. December 2001
Batra, Rajeev, Pamela M. Homer, and Lynn R. Kahle. "Values, Susceptibility to Interpersonal Influence, and Attribute Importance Weights: A Nomological Analysis." Journal of Consumer Psychology 11, no. 2: 115-128. April 2001
Wilson, Doug, and Tim Berry. OnTarget: The Book on Marketing Plans. Eugene, Oregon: Palo Alto Software, Inc. March 2001
Howard, Dennis, Robert Madrigal, and Danial Mahony. Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty." Sport Marketing Quarterly 9, no. 1: 15-25. March 2000
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1. March 2000
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1. March 2000
Howard, Dennis, Mark Havitz, and Mark Pritchard. "Analyzing the Commitment-Loyalty Link in Service Contexts." Journal of Academy of Marketing Science 27: 333-348. June 1999
Friestad, Marian, and Peter Wright. "Persuasion Knowledge: Lay People's and Researchers' Beliefs About the Psychology of Advertising." Journal of Consumer Research 22, no. 1: 62-74. December 1995
Friestad, Marian, and Peter Wright. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts." Journal of Consumer Research 21, no. 1: 1-31. December 1994
Friestad, Marian, Gregory M. Rose, and David Boush. "Adolescent Skepticism Toward TV Advertising and Knowledge of Advertiser Tactics." Journal of Consumer Research 21, no. 1: 165-175. December 1994
Cornwell, T. Bettina. "Sport, Marketing, and Consumer Culture." In Oxford Handbook of Sport and Society, conditionally accepted.