The Lundquist College of Business has named Laura Wellman, the Tykeson Associate Professor of Accounting, as the 2026 recipient of its prestigious Stewart Distinguished Faculty Award.
More than 300 students came together for "The Business of the FIFA World Cup," a learning initiative that brought global sports, media, sustainability, and policy leaders to the University of Oregon.
Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
A partnership between the Lundquist College and PBISApps led to rising revenues for the nonprofit software producer and real-world experience for an undergraduate consultant.
The UO Flea Market—the creation of business student Colin Baloun along with advertising majors Olivia Roberts and Ailsa Huerta—has grown quickly since its first event in October 2024.
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
