Since the public launch of ChatGPT in November 2022, academic journals have experienced a massive increase in article submissions. But behind this apparent boom in scholarly productivity lies a sobering reality. New research from Lundquist College of Business Associate Professor of Management Alex Murray and his coauthors has found that the spike is driven almost entirely by the use of AI, and it's pushing the scientific community toward a crisis of quantity over quality.
In this edition of Inside Lundquist, find out how we're meeting the challenges set by AI's rapid reshaping of education, research, experiential learning, industry, and the future of business.
In the Harvard Business Review, UO marketing professor T. Bettina Cornwell outlines the challenges brands face to rise above the rest, and how they can take better advantage of partnerships with iconic sports events.
A growing student-led program and new faculty hires—made possible by donor support—are creating pathways into real estate careers at the Lundquist College of Business.
Management professor Ralph Heidl didn’t just want to teach students AI for business, he wanted them to learn how to build their own AI assistants for navigating real-world business challenges.
From watch parties and guest speakers to global research connections, the 2026 UO Olympic Studies Week showcased UO as a hub for scholarship and education related to the Olympic movement.
The Lundquist College of Business has named Laura Wellman, the Tykeson Associate Professor of Accounting, as the 2026 recipient of its prestigious Stewart Distinguished Faculty Award.
Research by marketing professor Freeman Wu and coauthors found that using a phone to film events such as concerts can lead to social penalties, even affecting relationships between friends.
Nagesh N. Murthy, Roger Engemann Professor of Operations and Business Analytics, has been named a fellow of the Decision Sciences Institute, one of the highest honors in the field.
