The University of Oregon faculty involved with the UO Olympic Studies hub represent a large breadth of areas of expertise and hold decades of experience in their fields.
Our faculty are committed to continuing and expanding the University of Oregon's role in shaping global Olympic research—whether that be from a focus of business, humanities, sports science, law, or beyond—and exploring the Olympic movement from all angles.
Featured Work
A New Olympic Era: Navigating Socioeconomic, Geopolitical, and Environmental Complexities
Yoav Dubinsky, Routledge, 2025
Examines the new era of the Olympic Movement as it is forced to navigate through old and new socioeconomic, geopolitical, and environmental challenges, unpacking the key themes that run through contemporary Olympic Studies, including nation-branding, diplomatic boycotts, international politics, sports-washing, greenwashing, corruption, sustainability, public spending, public resistance, surveillance, athlete activism, cultural diplomacy, and the external impacts of Covid-19 and extreme weather. Argues that the Olympic Games can still add value to the "incoherent mosaic" of the human experience, and asks what lies ahead for the Olympic Movement.
More Publications
Concise Introduction to Sport Marketing
T. Bettina Cornwell and Steffen Jahn, Edward Elgar Publishing, 2023
Nation Branding and Sports Diplomacy: Country Image Games in Times of Change
Yoav Dubinsky, Palgrave Macmillan, 2023
Sponsorship in Marketing Effective Partnerships in Sports, Arts, and Events
T. Bettina Cornwell, Routledge, 2020
The Sports Playbook: Building Teams that Outperform—Year After Year
Josh Gordon, Gary T. Furlong, and Ken Pendleton, Routledge, 2018
Sports Marketing: Creating Long-Term Value
John Davis and Jessica Zutz Hilbert, Edward Elgar Publishing, 2013
The Olympic Games Effect: How Sports Marketing Builds Strong Brands
John Davis, John Wiley & Sons, 2012