News

New research by accounting professor Nicole Johnson and coauthors looks at how retailers' long-term investments affect the balance of power between competing suppliers.
Meet the SPM alum teaching the next generation, students' apprenticeship in the adidas Makers Lab, and more...
Teaming up for College GameDay, student entrepreneurs bring UO flea market to life, and more
A partnership between the Lundquist College and PBISApps led to rising revenues for the nonprofit software producer and real-world experience for an undergraduate consultant.
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.
New faces, bold futures: SPM welcomes the class of 2027...
The University of Oregon was named an Innovation and Economic Prosperity University in recognition of its strong commitment to economic engagement.
The UO Flea Market—the creation of business student Colin Baloun along with advertising majors Olivia Roberts and Ailsa Huerta—has grown quickly since its first event in October 2024.
The Lundquist College has achieved notable gains in the newly released 2026 U.S. News & World Report Best Business School rankings, reflecting sustained momentum and growing recognition.
Founders flock together, gameday gear, marketing IRL, and more...
In this edition of Inside Lundquist, find out how AI is transforming the way business is taught and practiced at the Lundquist College of Business.
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Visiting Asia, Maxx at Rumpl, and more...
UO played host to young entrepreneurs and volunteer mentors from around the world this summer during the V10 Builder Residency program.
Incoming grad students, Jimmy Mouton's brand marketing career, and more...