Previous Academic Positions
- Visiting Researcher, University of Washington, Center for Sales and Marketing Strategy, 2017-Present
- Visiting Assistant Professor, Virginia Tech, Pamplin College of Business, 2014-2015
- Instructor, University of Cincinnati, Lindner College of Business, 2010-2014
- Adjunct Instructor, University of Cincinnati, Lindner College of Business, 2009-2010
Professional Leadership Positions
Aparna is a visiting researcher at the Center for Sales and Marketing Strategy, University of Washington, Seattle, WA (2017- Present). Aparna also serves as a reviewer for several marketing journals including Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Letters, Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Journal of Personality and Social Psychology, Psychology & Marketing, Current Psychology, Journal of Consumer Behavior, European Journal of Marketing, and others. She also serves as a board of director for the Academic Advisory Council for Signage Research and Education (AACSRE).
Aparna Sundar is an assistant professor of marketing in the Lundquist College of Business at the University of Oregon. She has extensive industry experience in market research and design. Aparna was a consultant at IPSOS where she conducted consumer research and in-store intercepts to understand shopper behavior and brand perceptions. She translated primary and secondary data into actionable recommendations linking objectives to strategy. Her research focused on in-store design, graphics, and the effects of color on branding. She worked with clients such as P&G, Target, Wal-Mart, Hershey’s, Kellogg, Pepsico and Unfi. As a designer, Aparna worked in retail, translating concepts to design for clients such as Dick’s Sporting Goods, J C Penny, Macy’s, AT&T, Starbucks, Seattle's Best Coffee and Michaels. Aparna graduated from the University of Cincinnati (Lindner College of Business and College of Design Art Architecture and Planning).
Academic Research: Aparna's research focuses on design issues in marketing. Her research has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Harvard Business Review, International Journal of Research in Marketing, and Psychology and Marketing.
Teaching: Aparna has been teaching business students since 2008 and has taught a host of topics in Marketing including Marketing Research, Consumer Behavior, Marketing Communication and Innovation Tools in Marketing.