Previous Academic Positions
- Virginia Tech, Pamplin College of Business, Visiting Assistant Professor, 2014-2015
- University of Cincinnati, Lindner College of Business, Instructor, 2010-2014
- University of Cincinnati, Lindner College of Business, Adjunct Instructor, 2009-2010
Professional Leadership Positions
Aparna serves as a reviewer for several marketing journals including Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Journal of Advertising, Journal of Business Ethics, Journal of Business Research,Journal of Personality and Social Psychology, Psychology & Marketing,Current Psychology, European Journal of Marketing, and others.
Aparna Sundar is an assistant professor of marketing in the Lundquist College of Business at the University of Oregon. She has extensive industry experience in market research and design. Aparna was a consultant at IPSOS where she conducted consumer research and in-store intercepts to understand shopper behavior and brand perceptions. She translated primary and secondary data into actionable recommendations linking objectives to strategy. Her research focused on in-store design, graphics, and the effects of color on branding. She worked with clients such as P&G, Target, Wal-Mart, Hershey’s, Kellogg, Pepsico and Unfi. As a designer, Aparna worked in retail, translating concepts to design for clients such as Dick’s Sporting Goods, J C Penny, Macy’s, AT&T, Starbucks, Seattle's Best Coffee and Michaels. Aparna graduated from the University of Cincinnati (Lindner College of Business and College of Design Art Architecture and Planning).
Academic Research: Aparna's research focuses on design issues in marketing. Her research has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Harvard Business Review, International Journal of Research in Marketing, and Psychology & Marketing.