With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
Ellen Schmidt-Devlin
Cofounder, Sports Product Management Program
Affiliations: Sports Product Management
Email: ellens@uoregon.edu
Phone: 503-412-3707
Office: Northeast Portland Campus
Journal Articles:
Ayşegül Özsomer, Zeynep Müge Güzel, Casey E. Newmeyer, and Ellen Schmidt-Devlin. "The Value of Future Focus and Experiential Ad Appeals in Strengthening the Effect of Brand-Pandemic Fit on eWOM." International Journal of Advertising. https://doi.org/10.1080/02650487.2024.2355770
May 2024
Chohan, Raeesah, and Ellen Schmidt-Devlin. "Sports Fandom in the Metaverse: Marketing Implications and Research Agenda." Marketing Letters. https://doi.org/10.1007/s11002-023-09702-6.
September 2023
In an interview with NTX, UO Sports Product Management program cofounder and executive director Ellen Schmidt-Devlin spoke about the progress and challenges in sustainability within the textile industry.
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.
The Portland Business Journal recognized Ellen Schmidt-Devlin, executive director of the Lundquist College's Portland programs, as one of this year’s Women of Influence.
An online discussion centered on ways the sports business programs at the Lundquist College have been transformed by the pandemic—including unexpected accomplishments and unforeseen opportunities.