How are digital point-of-sale technologies changing tipped services?
How, when, and why do consumers disconnect from technology?
What happens when people disregard obligations to family, friends, and employers because they are passionate about rock-climbing?
My research questions arise when I see a marketplace norm being disrupted, frequently by a technological innovation. My research examines disruptions to norms in:
- Services
- Leisure
- Society
I use mutliple methods to examine these questions, which are inspired by real-world marketing problems (e.g., how to integrate new technology into services) and emergent consumer phenomena (e.g. vacations from technology).
Please see my website for more on my research and my most up to date CV.