Whitney Wagoner is the director of the Warsaw Sports Marketing Center at the University of Oregon. Wagoner returned to the Lundquist College of Business Warsaw Sports Marketing Center in the fall of 2003 to teach various sports business courses at both the undergraduate and MBA level, including Sports Marketing and Sports Sponsorship. A 1996 graduate of the University of Oregon, she spent seven years in a variety of corporate marketing positions with the National Football League in New York. While at the NFL, she was responsible for the management of several key sponsorship programs including Motorola, Sony, and IBM. Whitney also spent four years with Peter Jacobsen Productions as event staff for the Fred Meyer Challenge. She completed her graduate business studies at the Stern School of Business at New York University, earning an MBA in marketing and economics in 2003.
In her new role as director of the Warsaw Sports Marketing Center, Wagoner is responsible for its overall operations, including industry partnerships, coordination of student-based activities, alumni engagement, media outreach, identifying and developing executive education short course opportunities for sports business industry professionals, student recruitment and placement, and initiating and strengthening relationships with benefactors and sources of external funding. Wagoner was previously a senior instructor of sports business at the Lundquist College of Business and the undergraduate program manager for the Warsaw Center, leading all undergraduate sports business curriculum development and experiential learning programs, as well as industry and alumni outreach initiatives. In that role, she also served as the faculty advisor for the Warsaw Sports Business Club.
Wagoner is a former member of the UO’s Intercollegiate Athletics Committee and the Eugene Komen Race for the Cure Committee. In 2008, she won the Lundquist College of Business Undergraduate Teaching Award and the Dean’s College Service Award. Whitney and her husband, a musician and instructor of music at UO, live in Eugene with their two children.
