"Who is this guy?" was the question on everyone's lips when first-year pro triathlete Jesse Thomas came out of nowhere to win this year's prestigious Avia Wildflower Triathlon with a time of 4:04:45. Folks at the Lundquist College of Business knew Thomas as a 2009 graduate of the school's MBA program in the sports marketing track with a secondary concentration in entrepreneurship. After graduating, Thomas put off his job search to follow his dream of becoming a professional athlete. Still, Thomas kept at least one foot in the business world by starting Leap Day Consulting, which offers small-business and product development consulting. When two-time U.S. 5K champion Lauren Fleshman—who also happens to be married to Thomas—started a line of dairy- and gluten-free energy bars, Thomas became a cofounder and the company's CEO. Needless to say, with so much going on the athlete/entrepreneur has found some unique strategies for maintaining work-life balance. Find out how he does it in the video above.