Bridging Industry and Academia

"Marketing has been a common theme throughout my career in both industry and academia," explained marketing instructor John Davis, describing the central element of an accomplished career. A newcomer to Eugene, Davis spent the past few years based in Singapore, where he was dean of the global MBA program at international business school S P Jain. Thanks to experience working for the likes of Nike and Informix, among others, the marketing professor brings his students a wealth of practical knowledge. Key areas of research for Davis are marketing accountability, brand strategy, and sports marketing, and he has written extensively on these topics, publishing half a dozen books in about as many years, including The Olympic Games Effect, the go-to volume on building brand through sports marketing. Find out more about Davis--and learn why he's so excited to be at the Lundquist College of Business--in the video interview above.