CBT Nuggets

Freshly Minted Experience

At the Lundquist College of Business, experiential learning is at the heart of everything we do. Right from the get-go, students entering the Oregon MBA get acquainted with this core value by spending their first fall term immersed in consulting projects for a real-life client. This year's client was CBT Nuggets, a company that creates online videos for information technology training. The MBA students had their choice of three projects to work on: a proposal for the company's international expansion, recommendations for a new pricing model, and developing a social media strategy. Whitney Alexander, John Durbin, Matt Fanelli, and Michael Thompson were members of one of the two teams selected to present their recommendations to CBT Nuggets. Soon after their presentation, the team members learned that CBT Nuggets had already implemented one of their ideas--an internal Facebook page where staffers could develop content that would eventually be posted on their public page. "I think the greatest thing was that they really dug in and understood our company culture," said Monica Sellers, the CBT Nuggets social media specialist who worked with the students. Read more about the project on our blog.