This summer, the American Marketing Association honored Lynn Kahle with the 2011 Sports Marketing Lifetime Achievement Award for his "distinguished career contributions to the scientific understanding of the sports business." The Ehrman Giustina Professor of Marketing joins fellow faculty member T. Bettina Cornwell, who received the honor in 2009. A member of the Lundquist College faculty since 1983, Kahle began teaching a popular sports marketing course in the early 1990s. After a meeting with Jim Warsaw that "literally changed [his] life," Kahle played a key role in launching the Warsaw Sports Marketing Center and was the first Warsaw Professor of Sports Marketing. Find out more about Kahle and his recent book Consumer Behavior Knowledge for Effective Sports and Event Marketing.