With the recent opening of the Business Research Institute, the school has gained a dedicated, state-of-the-art space for conducting market research, focus groups, video conferencing, and more. Thanks to a generous gift from the HEDCO Foundation, the new space is equipped with the latest in market research technology. The institute "truly makes marketing research classes come alive," said marketing professor Joan Giese, who played a key role in its development. Modeled on private research agencies, the facility is available for use by outside companies as well. (Interested? Contact Professor Giese at jlgiese@uoregon.edu.)