Research Conference Debuts

This June, the Warsaw Sport Marketing Center hosted its new research conference. Titled "Focus on Sponsorship" and held at the UO White Stag Block in Portland, the two-day event drew forty-six academics and industry experts from Europe, North America, Australia, and Singapore, among other locations. By highlighting a single topic, the event enabled participants to connect with like-minded peers and zero in on key areas of research. "The conference had depth and focus, and that's why I think it was so valuable to people," said the event's organizer and chair, T. Bettina Cornwell, Edwin E. & June Woldt Cone Professor of Marketing. A total of nineteen sessions kept attendees plenty busy. The schedule also included some opportunities for recreation, including a gala group dinner and a shopping trip to the Nike Employee Store in Beaverton. The next conference in the biennial series is scheduled for June 2014. Download the conference program.