SnowSense App Debuts

Planning to hit the slopes this winter? Check out SnowSense, an iPhone and iPad app recently launched by Joe Wright--a first-year MBA candidate affiliated with the Lundquist Center for Entrepreneurship--and his partner Max Lansing, a software developer with a background in geography. Because SnowSense's updates are based on a unique algorithm of real-time data on weather, snow quantity, and snow quality, users see not just how much snow there is currently and how much is expected, but whether the snow is wet, dry, and so forth. Sophisticated artwork also sets the app apart: each resort is represented in an illustration created by Wright, who is also responsible for the subtle, elegant animations reflecting time of day, snow levels, and shifting weather patterns. "Launching the app during my first term in the Oregon MBA program turned out to be a great way to use what I was learning--right off the bat," said Wright. The app currently profiles resorts in California, Nevada, and Oregon. An update scheduled for mid-February will include resorts in Washington.