Marketing professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely.
Universities must tempt fans to the field with an experience that beats the comfort of home, the Warsaw Sports Marketing Center's Whitney Wagoner told the Pittsburgh Post-Gazette.
Donald Tykeson, a University of Oregon alumnus, UO Foundation trustee emeritus, communications industry pioneer, and lifelong philanthropist, died July 12, 2017 at age 90.
In advance of his QuackChat pub talk, assistant professor of marketing Troy Campbell answered a few questions about his work, his students, and the study of awesome.
Sophomore honors college student, business student, and football player Sean Killpatrick draws from all of his diverse interests to make the most of his four years at UO.