Profile picture of Greg Hoffman

Greg Hoffman

Pro Tem Instructor

Affiliations: Sports Product Management
ghoff@uoregon.edu
Office: Northeast Portland Campus

About

Biography:

Greg Hoffman is a global brand leader, former NIKE chief marketing officer, and founder of the brand advisory group Modern Arena. For more than 27 years, Hoffman held marketing, design, and innovation leadership roles at NIKE. He has been recognized for his transformative leadership in listings such as Fast Company's Most Creative People in Business, Business Insider's 50 Most Innovative CMOs, and AdAge's Branding Power Players. During his time with the Nike Brand, he focused on themes of equality and empowerment through sport, driven by his role as a leader within the NIKE Black Employee Network and NIKE Foundation Board of Directors. Today he serves on the boards of Summit Impact and the Minneapolis College of Art and Design.

Back to Top

In the News

Illustration line art collage in multiple colors showing people climbing ladders, walking up a graph, standing on an arrow hitting a bulls-eye. Other graphics included mountains, a stairway, a bull horn, a rocket ship, clouds, and birds.
Leadership Lessons from a Life at Nike
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
Greg Hoffman
The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.

Back to Top