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Krista Martenson

Instructor | Manager, Apparel Lab

Affiliations: Sports Product Management
Office: 109 NW Naito Parkway, Portland, OR 97209



Krista Martenson is president of Krista Cary, LLC, a design, development, and manufacturing consulting firm for apparel and soft goods. There she works with clients at all levels of product development from initial concept to bulk production. Martenson's design, product development, and marketing career spans more than 30 years and includes positions with companies such as Toklat Originals, JakPak, Solstice, Nike, Gerber Legendary Blades, Redington, Hanna Andersson, Jantzen, Go Fish Ltd., Color & Design Exhibits, and Harry & David. She holds an MBA from Southern Oregon University and an AAD in apparel design from Bassist College. She has taught courses in marketing, creative problem solving, and apparel development at Bassist College, The Art Institute, and the University of Oregon. She is a founding and current board member of Open Studios of Beavercreek.

Degree History:
  • AAD, Fashion and Apparel Design, Bassist College, 1995
  • MBA, Marketing, Southern Oregon University, 1990
  • BS, Marketing, Southern Oregon University, 1986

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Areas of Expertise


  • Apparel Patternmaking and 3D Design Software, Browzwear 3D Solutions

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In the News

A competitive swimmer and collegiate athlete, Sherry Dai is now turning her enthusiasm for sports products into a career through the Sports Product Management master's program.
When Armani Brumfield chose a career path, he wanted something he was passionate about. That's why he’s pursuing a master’s degree in sports product management from the University of Oregon in Portland
Students in the Sports Product Management program had the chance to construct and cost their own product while creating caps for nonprofit Operation of Hope.

Sports Product Management program students have a new Portland space to make shoes and apparel.