Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
Jessica Gamlin
Assistant Professor of Marketing | Co-Director, Insights Research Lab
Affiliations: Marketing, Center for Sustainable Business Practices
Email: jgamlin@uoregon.edu
Phone: 541-346-4130
Office: Lillis 488
Journal Articles:
Meng, Matthew D., and Jessica Gamlin. "Sexually Explicit Advertisements Boost Consumer Recycling Due to Moral Cleansing Goal Activation." Marketing Letters, forthcoming. https://doi.org/10.1007/s11002-023-09689-0.
June 2023
Gamlin, Jessica, Rachel Smallman, Kai Epstude, and Neal J. Roese. "Dispositional Optimism Weakly Predicts Upward, Rather Than Downward, Counterfactual Thinking: A Prospective Correlational Study Using Episodic Recall." Plos One 15, no. 8: 1-12. https://doi.org/10.1371/journal.pone.0237644.
August 2020
Gamlin, Jessica, Ping Dong, Aparna A. Labroo, and Aaron Robinson. "Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice." Journal of the Association for Consumer Research 4, no. 1: 87-96. https://doi.org/10.1086/700844.
January 2019
Book Chapters:
Touré-Tillery, Maferima, and Jessica Gamlin, "The Interplay between Goal Systems and Identities." In Exploration in Goal Systems, edited by Arie W. Kruglanski, Ayelet Fishbach, and Catalina Kopetz, 280-306. Oxford, U.K.: Oxford University Press https://doi.org/10.1093/oso/9780197687468.003.0014.
April 2023
Gamlin, Jessica, and Maferima Touré-Tillery. "Consumer Goals and Motivation." In Cambridge Handbook of Consumer Psychology (second edition), edited by Cait Lamberton, Derek Rucker, and Stephen A. Spiller, 53-89. Cambridge, U.K.: Cambridge University Press. https://doi.org/10.1017/9781009243957.005.
March 2023
For the second year in a row, a stellar lineup of eight professors joined the Lundquist College of Business.