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Yuanyuan Ding

Assistant Professor of Operations and Business Analytics

Affiliations: Operations and Business Analytics
ydin@uoregon.edu
Office: Lillis 430

About

Biography:

Yuanyuan Ding is an assistant professor of operations and business analytics department at the Lundquist College of Business.

Her research focuses on behavioral operations with a particular emphasis on utilizing insights from consumer behavior to enhance operational decisions in the retail sector. She employs tools from econometrics and behavioral sciences to address operational design problems that arise within two distinct retail contexts: open-box product merchandising and curated subscription services.

Degree History:
  • PhD, Supply Chain and Operations Management, University of Minnesota, 2025
  • MS, Operations Research and Supply Chain, Case Western Reserve University, 2018
  • BA, Logistics and Shipping Management, Shanghai Maritime University, 2016

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Publications

Journal Articles:

Ertekin, Necati, Yuanyuan Ding, and Karen Donohue. "Strategic Visual Merchandising of New and Open-Box Products: Evidence from Experiment and Retail Data." Management Science 70, no. 4: 2047-2065. https://doi.org/10.1287/mnsc.2023.4786.

April 2024

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In the News

The UO Duck mascot holds out a book (upon which are placed eight photos of new faculty members, scrapbook-style) to the viewer.
Welcoming New Research Talent
The college is growing its tenure-track faculty in key strategic growth areas including real estate finance, the intersection of law and finance, entrepreneurship, consumer behavior, supply chain, and financial reporting and disclosures.

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