Troy Campbell is a design psychologist and marketing academic with the goal of designing everything better with psychology. He received his PhD from Duke University, formerly worked as a Disney imagineer, and grew up in the shadows of Hollywood working in film, comedy, and web media. In high school, he was voted “most likely to join the circus” for his enthusiasm and acrobatics. He does fewer backflips today but still signs every email with “Enthusiastically, Troy.”
Academically, I study consumer enjoyment, identity, goals, and overcoming resistance in communication (such as scientific communication).
Professionally, Campbell believes in a practical application to research. As a behavioral scientist consultant, he has worked with United Health Wellbeing and Netflix Insights. He also works with firm On Your Feet to design behavioral workshops and programs for organization culture, inclusion, and creativity with such clients as Apple and Nike.
For more information, papers, videos, and a cartoon overview of Campbell's research, visit his personal website.