Profile picture of John Davis

John Davis

Director, Center for Sustainable Business Practices | Professor of Practice

Affiliations: Management, Center for Sustainable Business Practices, Oregon MBA, Oregon Executive MBA
Phone: 541-346-7568
Office: Lillis 455A

Publications

Journal Articles:

Davis, John A. "Value in Stories: Realising the Benefits of the Olympic Games." Brand Finance Journal.

September 2024

Sangpil Han, Jiwon Choi, Hyunchil Kim, John A. Davis, and Ki-Young Lee. "The Effectiveness of Image Congruence and the Moderating Effects of Sponsor Motive and Cheering Event Fit in Sponsorship." International Journal of Advertising 32, no. 2: 301-317. https://doi.org/10.2501/IJA-32-2-301-317.

January 2013
Books:

Davis, John A. Radical Business: How to Transform Your Organization in the Age of Global Crisis. London: Emerald Publishing. https://doi.org/10.1108/9781802628074.

April 2022

Davis, John A. Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, third edition. Berlin: De Gruyter. https://doi.org/10.1515/9781501507304.

January 2018

Davis, John A. and Mark A. Farrell. The Market-Oriented University: Transforming Higher Education. Cheltenham, UK: Edward Elgar Publishing.

July 2016

Davis, John A. and Jessica Zutz Hilbert. Sports Marketing: Creating Long-Term Value. Cheltenham, UK: Edward Elgar Publishing.

November 2013

Davis, John A. The Olympic Games Effect: How Sports Marketing Builds Strong Brands, second edition. New York: John Wiley & Sons.

March 2012

Davis, John A. Competitive Success: How Branding Adds Value. New York: John Wiley & Sons.

February 2010

Davis, John A. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success. Singapore: John Wiley & Sons.

January 2007
Book Chapters:

Davis, John A. "Successful Brand Building Means Evoking History: The Case of the Olympic Games," in Marketing: Fast Track to Success, edited by Chris Ritchie. Hoboken, New Jersey: Prentice Hall.

December 2009
Magazine Articles:

July 2022

Davis, John A. "The Five Ambassadors: Behaviors of Top Performing Leaders." CEO Today Magazine.

July 2022

Davis, John A. "Be Part of the Solution." The European.

June 2022

Davis, John A. "The Role of Sport in Helping Solve Global Crisis." Irish Tech News.

June 2022

Davis, John A. "Navigating Turbulent Waters." Indian Management Journal.

June 2022
May 2022

Davis, John A. "5+ Brands Leading the Way as Truly Radical Organizations." CEO Today Magazine.

May 2022
May 2022
May 2022

Davis, John A. "Culture by Design." Dialogue.

January 2021

Davis, John A. "Marketing for the Next Normal." Dialogue.

October 2020

Davis, John A. "Brand Distinction Inspires Change." Dialogue.

May 2020

Davis, John A. "Get a Grip on Global Reputation." Dialogue.

November 2019
August 2019

Davis, John A. "Climate Change: Radical Marketing the Way to Go." The Business Times.

May 2019

Davis, John A. "The Five Ambassadors of Leadership." Dialogue.

May 2019

Davis, John A. "The Olympics is a Brand-Building Champion." Dialogue.

February 2019

Davis, John A. "Brand of Gold." Dialogue.

February 2018

Davis, John A. and Mark Farrell. "Embrace Disruption." EFMD Global Focus.

October 2016

Davis, John A. "Can Online Education Disrupt the Customized Training Space?." The Evollution.

July 2015

Davis, John A. and Mark Farrell. "Riding the Tide of Disruption in Higher Education." Dialogue.

July 2015

Davis, John A. "Why a High Global IQ is Essential." Middle East Business Intelligence.

September 2013

Chang, Dae Ryun and John A. Davis. "Think Small in Olympic Sponsorship." Harvard Business Review.

August 2012

Davis, John A. "Scoring the London Olympics' Performance." Harvard Business Review.

August 2012

Davis, John A. "The Brand Halo Effect." The Singapore Marketer.

December 2009

Davis, John A. "Measuring Marketing Properly." The Singapore Marketer.

December 2006

Davis, John A. "About Brands and Branding." Singapore Management University.

November 2005

Davis, John A. "Stick to Your Core, Market It Relentlessly." The Business Journal.

September 2002

In the News

Oregon MBA students produced the Summit for Sustainable Organizations, a new event for people and organizations looking to connect and address issues in the field of sustainable business practices.