
John Davis
Director, Center for Sustainable Business Practices | Professor of Practice
Davis, John A. "Value in Stories: Realising the Benefits of the Olympic Games." Brand Finance Journal.
Sangpil Han, Jiwon Choi, Hyunchil Kim, John A. Davis, and Ki-Young Lee. "The Effectiveness of Image Congruence and the Moderating Effects of Sponsor Motive and Cheering Event Fit in Sponsorship." International Journal of Advertising 32, no. 2: 301-317. https://doi.org/10.2501/IJA-32-2-301-317.
Davis, John A. Radical Business: How to Transform Your Organization in the Age of Global Crisis. London: Emerald Publishing. https://doi.org/10.1108/9781802628074.
Davis, John A. Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, third edition. Berlin: De Gruyter. https://doi.org/10.1515/9781501507304.
Davis, John A. and Mark A. Farrell. The Market-Oriented University: Transforming Higher Education. Cheltenham, UK: Edward Elgar Publishing.
Davis, John A. and Jessica Zutz Hilbert. Sports Marketing: Creating Long-Term Value. Cheltenham, UK: Edward Elgar Publishing.
Davis, John A. The Olympic Games Effect: How Sports Marketing Builds Strong Brands, second edition. New York: John Wiley & Sons.
Davis, John A. Competitive Success: How Branding Adds Value. New York: John Wiley & Sons.
Davis, John A. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success. Singapore: John Wiley & Sons.
Davis, John A. "Successful Brand Building Means Evoking History: The Case of the Olympic Games," in Marketing: Fast Track to Success, edited by Chris Ritchie. Hoboken, New Jersey: Prentice Hall.
Davis, John A. "Sustainability: Are You Contributing to the Communities You Serve?" CEO Today Magazine.
Davis, John A. "The Five Ambassadors: Behaviors of Top Performing Leaders." CEO Today Magazine.
Davis, John A. "Be Part of the Solution." The European.
Davis, John A. "The Role of Sport in Helping Solve Global Crisis." Irish Tech News.
Davis, John A. "Navigating Turbulent Waters." Indian Management Journal.
Davis, John A. "New Business Model: Measure Value Creation in 4 Areas." MinuteHack.
Davis, John A. "5+ Brands Leading the Way as Truly Radical Organizations." CEO Today Magazine.
Davis, John A. "Does Your Business Make Goods, or is It a Force for Good?" CEO Today Magazine.
Davis, John A. "5 Lessons in Business Strategy for the Age of Perpetual Crisis." CEO Today Magazine.
Davis, John A. "Moving into the Future: An Ambitious Modernization Agenda is Beginning to Transform the International Monetary Fund." Dialogue.
Davis, John A. "Culture by Design." Dialogue.
Davis, John A. "Marketing for the Next Normal." Dialogue.
Davis, John A. "Brand Distinction Inspires Change." Dialogue.
Davis, John A. "Get a Grip on Global Reputation." Dialogue.
Davis, John A. "Marketing Must Help Business Become a Force for Good." Dialogue.
Davis, John A. "Climate Change: Radical Marketing the Way to Go." The Business Times.
Davis, John A. "The Five Ambassadors of Leadership." Dialogue.
Davis, John A. "The Olympics is a Brand-Building Champion." Dialogue.
Davis, John A. "Brand of Gold." Dialogue.
Davis, John A. and Mark Farrell. "Embrace Disruption." EFMD Global Focus.
Davis, John A. "Can Online Education Disrupt the Customized Training Space?." The Evollution.
Davis, John A. and Mark Farrell. "Riding the Tide of Disruption in Higher Education." Dialogue.
Davis, John A. "Why a High Global IQ is Essential." Middle East Business Intelligence.
Chang, Dae Ryun and John A. Davis. "Think Small in Olympic Sponsorship." Harvard Business Review.
Davis, John A. "Scoring the London Olympics' Performance." Harvard Business Review.
Davis, John A. "The Brand Halo Effect." The Singapore Marketer.
Davis, John A. "Measuring Marketing Properly." The Singapore Marketer.
Davis, John A. "About Brands and Branding." Singapore Management University.
Davis, John A. "Stick to Your Core, Market It Relentlessly." The Business Journal.