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John Davis

Professor of Practice | Director, Center for Sustainable Business Practices

Affiliations: Management, Center for Sustainable Business Practices, Oregon MBA, Oregon Executive MBA
Phone: 541-346-7568
Office: Lillis 455A



John Davis is a Professor of Practice at University of Oregon's Lundquist College of Business and chair of BrandNewView, a leadership firm focused on helping organizations become a force for social and economic good.

Previously, he led the Asia and North America regions for Duke University's Corporate Education. He also served as an interim department coordinator at the Lundquist College. Davis has held numerous academic and consulting roles for organizations such as the SP Jain School of Global Management, Emerson College, Singapore Management University, the International Olympic Academy, and more.

Davis is a former Fortune 500 executive, having led marketing teams for Nike and served as vice president of marketing and business development at Transamerica, Informix, and Unify. He has also founded two award-winning companies—Northwest Resorts, a boutique resort firm, and BrandNewView.

He is a best-selling author and has written books focused on strategy, branding and marketing, higher education, and the global sports business. His eleventh book, Radical Business, details what businesses must do to become a force for social and economic good.

Davis has also published articles in leading journals, including: Harvard Business Review, Dialogue Review, The European, CEO Today, Middle East Business Intelligence (MEED), and the International Journal of Advertising, among others. He has spoken at major global conferences, including: TEDx, World Knowledge Forum, YPOs, The Human Difference, American Marketing Association, BrandFinance, Global Brand Forum, and Entrepreneurs Organization (EO).

Davis is sought by numerous media organizations for interviews, including BBC, MSNBC, CNBC, ESPN, Fortune Magazine, Bloomberg,, The New York Times, NPR, and ChannelNewsAsia.

Degree History:
  • MBA, Columbia University, 1990
  • BA, Stanford University, 1982
Previous Positions:
  • Regional Managing Director, Asia and North America, Duke Corporate Education, 2015–2021
  • Dean and Professor of Marketing, SP Jain School of Global Management, Singapore/Dubai/Sydney, 2010–2011, 2013–2015
  • Department Chair and Professor of Marketing, Emerson College, 2009–2010
  • Professor of Marketing Practice and Director for Centre of Marketing Excellence, Singapore Management University, 2004–2009
  • Visiting Professor, International Olympic Academy, Greece, 2010, 2012
  • Adjunct Faculty, School of Management, University of California Davis, 2003
  • Adjunct Faculty, Foster School of Business, University of Washington, 2001–2003
  • Instructor, Stanford Workshops on Political and Social Issues, Stanford University
Professional Leadership:
  • Chair, Brand New View LLC
  • Vice President of Business Development and Marketing, Informix, Unify, and Transamerica
  • Founder and CEO, Northwest Resorts
  • Product Marketing, Nike
  • Chair, Board of Advisors, Duke CE Asia
  • Advisory, Medniva pharmaceutical startup
  • Advisory, ESM College
  • Advisory, Heroyk
Honors and Awards:
  • Business Advisory Council Teaching Award, Lundquist College of Business, University of Oregon, Spring 2012
  • Best Professor in Marketing Award, Asia's Best B-School Awards, CMO Asia, 2010
  • Dean's Teaching Honor (top 20 faculty overall), Singapore Management University, 2008–2009
  • Dean's Teaching Honor (top 20 faculty overall), Singapore Management University, 2007–2008
  • Most Inspiring Professor Award, Singapore Management University, 2007
  • Dean's Teaching Honor (top 20 faculty overall), Singapore Management University, 2005–2006
  • Dean's Teaching Honor (top 20 faculty overall), Singapore Management University, 2004–2005

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Areas of Expertise

  • Business sustainability
  • International business and brand strategy
  • Leadership
  • Marketing and sales management
  • Marketing measurement and accountability
  • Sports marketing

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Current Projects

  • Leadership and top performers

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Journal Articles:

Sangpil Han, Jiwon Choi, Hyunchil Kim, John A. Davis, and Ki-Young Lee. "The Effectiveness of Image Congruence and the Moderating Effects of Sponsor Motive and Cheering Event Fit in Sponsorship." International Journal of Advertising 32, no. 2: 301-317.

January 2013

Davis, John A. Radical Business: How to Transform Your Organization in the Age of Global Crisis. London: Emerald Publishing.

April 2022

Davis, John A. Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, third edition. Berlin: De Gruyter.

January 2018

Davis, John A. and Mark A. Farrell. The Market-Oriented University: Transforming Higher Education. Cheltenham, UK: Edward Elgar Publishing.

July 2016

Davis, John A. and Jessica Zutz Hilbert. Sports Marketing: Creating Long-Term Value. Cheltenham, UK: Edward Elgar Publishing.

November 2013

Davis, John A. The Olympic Games Effect: How Sports Marketing Builds Strong Brands, second edition. New York: John Wiley & Sons.

March 2012

Davis, John A. Competitive Success: How Branding Adds Value. New York: John Wiley & Sons.

February 2010

Davis, John A. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success. Singapore: John Wiley & Sons.

January 2007
Book Chapters:

Davis, John A. "Successful Brand Building Means Evoking History: The Case of the Olympic Games," in Marketing: Fast Track to Success, edited by Chris Ritchie. Hoboken, New Jersey: Prentice Hall.

December 2009
Magazine Articles:

July 2022

Davis, John A. "Be Part of the Solution." The European.

June 2022

Davis, John A. "The Five Ambassadors: Behaviors of Top Performing Leaders." CEO Today Magazine.

July 2022

Davis, John A. "The Role of Sport in Helping Solve Global Crisis." Irish Tech News.

June 2022

Davis, John A. "Navigating Turbulent Waters." Indian Management Journal.

June 2022
May 2022

Davis, John A. "5+ Brands Leading the Way as Truly Radical Organizations." CEO Today Magazine.

May 2022
May 2022
May 2022

Davis, John A. "Culture by Design." Dialogue.

January 2021

Davis, John A. "Marketing for the Next Normal." Dialogue.

October 2020

Davis, John A. "Brand Distinction Inspires Change." Dialogue.

May 2020

Davis, John A. "Get a Grip on Global Reputation." Dialogue.

November 2019
August 2019

Davis, John A. "Climate Change: Radical Marketing the Way to Go." The Business Times.

May 2019

Davis, John A. "The Five Ambassadors of Leadership." Dialogue.

May 2019

Davis, John A. "The Olympics is a Brand-Building Champion." Dialogue.

February 2019

Davis, John A. "Brand of Gold." Dialogue.

February 2018

Davis, John A. and Mark Farrell. "Embrace Disruption." EFMD Global Focus.

October 2016

Davis, John A. "Can Online Education Disrupt the Customized Training Space?." The Evollution.

July 2015

Davis, John A. and Mark Farrell. "Riding the Tide of Disruption in Higher Education." Dialogue.

July 2015

Davis, John A. "Why a High Global IQ is Essential." Middle East Business Intelligence.

September 2013

Chang, Dae Ryun and John A. Davis. "Think Small in Olympic Sponsorship." Harvard Business Review.

August 2012

Davis, John A. "Scoring the London Olympics' Performance." Harvard Business Review.

August 2012

Davis, John A. "The Brand Halo Effect." The Singapore Marketer.

December 2009

Davis, John A. "Measuring Marketing Properly." The Singapore Marketer.

December 2006

Davis, John A. "About Brands and Branding." Singapore Management University.

November 2005

Davis, John A. "Stick to Your Core, Market It Relentlessly." The Business Journal.

September 2002


Academic Conference Presentations:

  • "The Role of New Media in Current Olympic Marketing," Sports Marketing Association 10th Annual Conference, Orlando, 2012
  • "Using New Media to Build the Youth Olympic Games Brand," American Marketing Association Summer Educator's Conference, Chicago, 2012
  • "The Impact of Sports Marketing and Sponsorship on Corporate and National Brand Building: The Development of the Olympic Brand and the Olympic Games in the Modern Era," Lausanne Sports Management Conference, 2010
  • "The Impact of Sports Marketing and Sponsorship on Corporate and Nation Brand Building," Yonsei University Global Sports Marketing Conference, 2009

Keynote Addresses and Invited Talks:

  • Guest speaker, Fuqua School of Business, Duke University, April 2022
  • Speaker, Economic Development for Central Oregon, April 2022
  • Featured speaker, Global Soft Power Summit, London, March 2022
  • "Key Requirements for Today's CEOs," Vietnam Business Executive Network, October 2020
  • Guest panelist, Agile Dashboard, LinkedIn Learning, July 2020 and January 2021
  • "Reimagining Leadership," SLASSCOM, Sri Lanka, March 2019
  • "Reimagining Leadership," J. Keells, Sri Lanka, March 2019
  • "SHIFT: Transforming Leadership," The Human Difference Conference, Singapore, February 2019
  • "The Dynamics of Value Creation for Leaders," Association of Training and Development, Kuala Lumpur, November 2018
  • "Millenials," Citibank Partners Forum, July 2018
  • "Brand Blue Prints," Dialogue Session, Singapore, November 2018
  • "Brave New World: Transforming from Creating Profit to Creative Value," Institute of Business and Industrial Development, Bangkok, June 2018
  • "Brand Leadership," Siam University, July 2017
  • "How Leaders Can Build Brand Leadership and Create Meaningful Value," BrandFinance Global Summit, Singapore, June 2017
  • "Leadership Principles to Drive Change and Growth," Institute of Business and Industrial Development, Bangkok, July 2018
  • "Breakthrough Innovation," Institute of Business and Industrial Development, Thailand, May 2016
  • "Transformative Networks," Human Capital Leadership Institute Summit, Singapore, October 2015
  • "Building Singapore's Sustainable Competitive Advantage" panelist, ISSA2015 Annual Convention, Singapore, April 2015
  • "The Globalisation of Higher Education," EduTech Australia, Brisbane, June 2014
  • "Understanding the Value of Sports Brands," BrandFinance Annual Forum, London, 2012
  • "The Olympic Games Effect," City of Eugene Author's Series, 2012
  • "The Olympic Games Effect," Marketing Forum, Lundquist College of Business, University of Oregon, 2012
  • "The Olympic Games Effect," Knight Library, University of Oregon, 2012
  • "Stateless Brands," TEDx, Shanghai, 2011
  • "HR Challenges at Global Workplace 2020," HR Conclave, Singapore, 2011
  • "Competitive Success: The New Paradigm of Brand Leadership for Achieving Growth," 6th International Conference on Brand Management, Hong Kong, 2010
  • "Competitive Success: The New Paradigm of Brand Leadership for Achieving Growth," Growth Innovation and Leadership Summit, Singapore, October 2010
  • "Global Perspectives in Branding" and "Brand and Nation Building Through Sports Marketing," Dubai Knowledge, 2010
  • "Entrepreneurship," Integrated Marketing Communication Symposium, Emerson College, March 2010
  • "The Digital Explosion" co-moderator, The New York Connection Symposium, March 2010
  • "Branding Through Sports Marketing," World Knowledge Forum, Seoul, October 2009
  • "The Olympic Games Effect," Beijing Olympics Congress-Taipei Symposium, December 2008
  • "The Olympic Games Effect," U.S. Chamber of Commerce, August 2008
  • "Best Practices for Strategic Brand Leadership," BrandFinance Forum, March 2008
  • "Measuring Marketing Value," Asian Financial Services Network, February 2008
  • "Brand Experience," Global Brands Conference, Shanghai, April 2007
  • "Brand Leadership" and "The 5 Ambassadors," Entrepreneurs Organization, Tokyo, March 2007
  • "Measuring Marketing," Singapore Institute of Management, 2007
  • "Measuring Marketing," Marketing Institute of Singapore, 2006
  • "Hospital Branding and Medical Tourism," Hospital Management Asia, Singapore, 2006
  • "Non-Traditional Marketing," YPOs, Singapore, 2006
  • "Branding for SMEs: Why It Is Important," UOB-SMU Entrepreneurial Alliance Inaugural Seminar, Singapore, 2006
  • "Brand Ambition," International Conference on Brand Strategies and Management, Hong Kong, 2005
  • "Measuring Marketing," Distinguished Universities Alumni League, Singapore, 2005
  • "Playing to Win: An Innovative Approach to Strategizing" panel discussion moderator, Asia Business Leaders Forum, Singapore, 2005
  • "Achieving Competitive Advantage Through Branding," UOB-SMU Entrepreneurial Alliance, Singapore, 2005
  • "Doing Business in Asia," panel discussion chair, Swiss Fed Institute of Technology, 2005
  • "New Business Development Strategies" (with Steve Wozniak, Michael Hawley, Simon Phipps), Singapore iX2005 Conference, 2005
  • "Building and Managing Brands," Asia Business Forum, Singapore, 2005
  • "Revisiting Business Intelligence: Using BI to Build a Strong Brand to Achieve Competitive Advantage," Asia Pacific Business Intelligence Conference, Hong Kong, 2004
  • "The Strategic Brand: Building Strong Brands for Success," Strategic Brand Conference, Singapore, 2004
  • "To Build a Strong Brand, You Have to Look Inside," B3 Business Perspectives, United States, 2003

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In the News

Oregon MBA students produced the Summit for Sustainable Organizations, a new event for people and organizations looking to connect and address issues in the field of sustainable business practices.