Professor Emerit of Marketing
Lee, Christopher, and Lynn Kahle. "The Linguistics of Social Media: Communication of Emotions and Values in Sport." Sport Marketing Quarterly 25, no. 4.
Aiken, Damon, Ajay Sukhdial, Kahle, Lynn, and James A. Downing. "Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values." Sport Marketing Quarterly 24, no. 1: 56-66.
Kahle, Lynn, Zhi Lu, Sang M. Lee, and Sing-Young Lee. "Football Fans' Contrasting Motivations: China, S. Korea, and the USA." Asia Pacific Journal of Innovation and Entrepreneurship 6, no. 1: 1-14.
Thompson, Derek W., Roy C. Anderson, Eric N. Hansen, and Lynn R. Kahle. "Green Segmentation and Environmental Certification: Insights from Forest Products." Business Strategy and the Environment 19, no. 5: 319-334. https://doi.org/10.1002/bse.647.
Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn Richard Kahle. "Changes in Social Values in the United States: 1976-2007." Journal of Advertising Research 50, no. 1: 57-67. https://doi.org/10.2501/S002184991009118X.
Limon, Yonca, Lynn R. Kahle, and Ulrich R. Orth. "Package Design as a Communications Vehicle in Cross-Cultural Values Shopping." Journal of International Marketing 17, no. 1: 30-57. https://doi.org/10.1509/jimk.17.1.30.
Batra, Rajeev, Pamela M. Homer, and Lynn R. Kahle. "Values, Susceptibility to Interpersonal Influence, and Attribute Importance Weights: A Nomological Analysis." Journal of Consumer Psychology 11, no. 2: 115-128. https://doi.org/10.1207/S15327663JCP1102_04.
Kahle, Lynn R., David M. Boush, Mark Phelps. "Good Morning Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia." Sports Marketing Quarterly 9, no. 1.
Minton, Elizabeth A., and Lynn R. Kahle. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press.
Kahle, Lynn R., and Eda Gurel-Atay. Communicating Sustainability for the Green Economy. New York, NY: Routledge. https://doi.org/10.4324/9781315705491.
Kahle, Lynn R., and Pierre Valette-Florence. Marketplace Lifestyles in an Age of Social Media: Theory and Methods. New York, NY: Routledge. https://doi.org/10.4324/9781315702520.
Kahle, Lynn R., and Angeline G. Close. Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York, NY: Routledge Academic. https://doi.org/10.4324/9780203844113.
Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. New York, NY: Psychology Press. https://doi.org/10.4324/9781410610003.
Kahle, Lynn, and Guang-Xin Xie. "Social Values in Consumer Psychology." In Handbook of Consumer Psychology, edited by Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, 575-587. New York, NY: Psychology Press. https://doi.org/10.4324/9780203809570.ch22.
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