Ehrman Giustina Professor of Marketing Lynn Kahle is now also the 2014 Thomas C. Stewart Distinguished Professor. The Department of Marketing head was honored last month during the Lundquist College holiday party.
“Lynn’s activities have led to distinction for the Lundquist College at a world class level in the areas of consumer psychology, sports marketing, and sustainable business,” wrote senior associate dean for administration David Boush in his nomination letter. “His reputation as a consumer psychologist alone is sufficient distinction to merit the Stewart award.”
Kahle has served as associate editor or editorial board member of seven journals, including the Journal of Consumer Psychology. His 2012 book with French scholar Pierre Valette-Florence, Marketplace Lifestyles in an Age of Social Media: Theory and Methods, contributes to his body of work on consumer social values.
Boush also exalted Kahle’s contributions to the fields of sports marketing and sustainable business. During the past two decades, Kahle authored numerous articles and two edited books in sport marketing. He was the recipient of the 2011 Sports Marketing Lifetime Achievement Award.
This year saw the publication of Communicating Sustainability for the Green Economy, which Kahle edited with Lundquist College PhD graduate Eda Gurel-Atay.
Teaming up with Lundquist College PhD candidate Elizabeth Minton, Kahle also coauthored the book Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments, which was just released last month by Business Expert Press.
Said Kahle of the honor, “It’s the first time someone from the Department of Marketing has ever won this award, so the award actually is honoring our whole department and the collaborations we have. I deeply appreciate it.”
The Stewart Professorship is presented yearly to an outstanding faculty member that advances the reputation of the college and the business community. The award is made possible thanks to the generosity of Thomas C. and Susan Stewart.