John Clithero
Assistant Professor of Marketing
Clithero, John A., Uma Karmarkar, Gideon Nave, and Hilke Plassmann. "Reconsidering the Path for Neural and Physiological Methods in Consumer Psychology." Journal of Consumer Psychology, forthcoming.
Clithero, John A., Jae Joon Lee, and Joshua Tasoff. "Supervised Machine Learning for Eliciting Individual Demand." American Economic Journal: Microeconomics 15, no. 4: 146-182. https://doi.org/10.1257/mic.20210069.
Clithero, John A., Uma R. Karmarkar, and Ming Hsu. "Toward an Integrative Conceptualization of Maladaptive Consumer Behavior." Journal of the Association for Consumer Research 6, no. 3: 334-341. https://doi.org/10.1086/714364.
Yu, Hongbo, Jenifer Z. Siegel, John A. Clithero, and Molly J. Crockett. "How Peer Influence Shapes Value Computation in Moral Decision-Making." Cognition 211: 104641. https://doi.org/10.1016/j.cognition.2021.104641.
DeStasio, Krista L., John A. Clithero, and Elliot T. Berkman. "Neuroeconomics, Health Psychology, and the Interdisciplinary Study of Preventative Health Behavior." Social and Personality Psychology Compass 13, no. 10. https://doi.org/10.1111/spc3.12500.
Clithero, John A. "Response Times in Economics: Looking through The Lens of Sequential Sampling Models." Journal of Economic Psychology 69: 61-86. https://doi.org/10.1016/j.joep.2018.09.008.
Harris, Alison, John A. Clithero, and Cendri A. Hutcherson. "Accounting for Taste: a Multi-Attribute Neurocomputational Model Explains the Neural Dynamics of Choices for Self and Others." Journal of Neuroscience 38, no. 37: 7952-7968. https://doi.org/10.1523/JNEUROSCI.3327-17.2018.
Clithero, John A. "Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process." Journal of Economic Behavior and Organization 148: 344-375. https://doi.org/10.1016/j.jebo.2018.02.007.
Clay, Summer N., John A. Clithero, Alison M. Harris, and Catherine L. Reed. "Loss Aversion Reflects Information Accumulation, Not Bias: a Drift-Diffusion Model Study." Frontiers in Psychology 8, no. 1708. https://doi.org/10.3389/fpsyg.2017.01708.
Li, Rosa, David V. Smith, John A. Clithero, Vinod Venkatraman, R. McKell Carter, and Scott A. Huettel. "Reason's Enemy is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing." Journal of Neuroscience 37, no. 13: 3588-3598. https://doi.org/10.1523/JNEUROSCI.3486-16.2017.
Smith, David V., John A. Clithero, Sarah E. Boltuck, and Scott A. Huettel. "Functional Connectivity with Ventromedial Prefrontal Cortex Reflects Subjective Value for Social Rewards." Social Cognitive and Affective Neuroscience 9, no. 12: 2017-2025. https://doi.org/10.1093/scan/nsu005.
Clithero, John A., and Antonio Rangel. "Informatic Parcellation of the Network Involved in the Computation of Subjective Value." Social Cognitive and Affective Neuroscience 9, no. 9: 1289-1302. https://doi.org/10.1093/scan/nst106.
Smith, David V., Amanda V. Utevsky, Amy R. Bland, Nathan Clement, John A. Clithero, Anne E.W. Harsch, R. McKell Carter, and Scott A. Huettel. "Characterizing Individual Differences in Functional Connectivity Using Dual-Regression and Seed-Based." NeuroImage 95, no. 1: 1-12. https://doi.org/10.1016/j.neuroimage.2014.03.042.
Winecoff, Amy, John A. Clithero, R. McKell Carter, Sara R. Bergman, Lihong Wang, and Scott A. Huettel. "Ventromedial Prefrontal Cortex Encodes Emotional Value." Journal of Neuroscience 33, no. 27: 11032-11039. https://doi.org/10.1523/JNEUROSCI.4317-12.2013.
Smith, David V., John A. Clithero, Christopher Rorden, and Hans-Otto Karnath. "Decoding the Anatomical Network of Spatial Attention." Proceedings of the National Academy of Sciences of the United States of America 110, no. 4: 1518-1523. https://doi.org/10.1073/pnas.1210126110.
Rangel, Antonio, and John A. Clithero. "Value Normalization in Decision Making: Theory and Evidence." Current Opinion in Neurobiology 22, no. 6: 970-981. https://doi.org/10.1016/j.conb.2012.07.011.
Levallois, Clement, John A. Clithero, Paul Wouters, Ale Smidts, and Scott A. Huettel. "Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics." Nature Reviews Neuroscience 13, no. 11: 789-797. https://doi.org/10.1038/nrn3354.
Venkatraman, Vinod, John A. Clithero, Gavan J. Fitzsimons, and Scott A. Huettel. "New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences." Journal of Consumer Psychology 22, no. 1: 143-153. https://doi.org/10.1016/j.jcps.2011.11.008.
Clithero, John A., Crystal Reeck, R. McKell Carter, David V. Smith, and Scott A. Huettel. "Nucleus Accumbens Mediates Relative Motivation for Rewards in the Absence of Choice." Frontiers in Human Neuroscience 5, no. 87. https://doi.org/10.3389/fnhum.2011.00087.
Raposo, Ana, Luke Vicens, John A. Clithero, Ian G. Dobbins, and Scott A. Huettel. "Contributions of Frontopolar Cortex to Judgments about Self, Others and Relations." Social Cognitive and Affective Neuroscience 6, no. 3: 260-269. https://doi.org/10.1093/scan/nsq033.
Clithero, John A., David V. Smith, R. McKell Carter, and Scott A. Huettel. "Within- and Cross-Participant Classifiers Reveal Different Neural Coding of Information." NeuroImage 56, no. 2: 699-708. https://doi.org/10.1016/j.neuroimage.2010.03.057.
Clithero, John A., R. McKell Carter, and Scott A. Huettel. "Local Pattern Classification Differentiates Processes of Economic Valuation." NeuroImage 45, no. 4: 1329-1338. https://doi.org/10.1016/j.neuroimage.2008.12.074.
Clithero, John A., Dharol Tankersley, and Scott A. Huettel. "Foundations of Neuroeconomics: From Philosophy to Practice." Public Library of Science: Biology 6, no. 11 https://doi.org/10.1371/journal.pbio.0060298.