Designing sneakers for Nike or Adidas seems like a dream job to many. But it’s a dream that’s becoming a reality for students in the UO’s Sports Product Management program, which just graduated its inaugural class in March.

Marketing professor Aparna Sundar is exploring the broader impact of signage: Does it engage customers?

For the first time, the events surrounding this year's New Venture Championship included undergraduate and high school students.

Would knowing you will be offered a variety in the future make a current experience better? According to research from assistant professor of marketing Jiao Zhang and coauthors, the answer is “yes.”

The Randy Papé Oregon Advanced Strategy and Leadership Symposium provided a special opportunity for students and community members to learn and interact with leaders in state-of-the-art sales, customer acquisition, and engagement strategies.

Though he never planned on being an entrepreneur, Spencer Holton now finds himself at the helm of Trail Supply Co., a resupply service for long-distance hikers, thanks to the encouragement of professors, instructors, and mentors.

A proposal by Assistant Professor of Management Lauren Lanahan earned a two-year funding grant from the National Science Foundation.

Roger Best, John McPhee, and Andrew Hamburg quantify the relationship between supply chain management and profitability.

Patagonia's Worn Wear Tour will make a stop at the University of Oregon as part of Net Impact's April 18 SPRNG event.

A competition that some might consider the business plan Olympics comes to Portland when the New Venture Championship kicks off April 13.

Lundquist College entrepreneurs are transforming industries and adding value. In recent weeks, both undergraduate and graduate students have achieved noteworthy success.

The Lundquist College of Business jumped up 10 places in the University of Texas at Dallas’s 2017 Top 100 Business School Research Rankings thanks to our research-productive faculty.

Skyward, a drone management software firm that began at the Lundquist College of Business, is seeing skyrocketing success.

A new study from the Lundquist College of Business accounting department found that, in most cases, the assumption that low taxes equal risky choices isn't consistent with the evidence.

Accounting instructor Bruce Darling passed away last month at the age of 65. A memorial will be held March 20 to remember his service to his students.