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All Faculty
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
Sports Product Management Cofounder to Depart UO
With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
Bruce Blonigen Named Dean
Blonigen will continue his exemplary leadership as the Edward Maletis Dean of the Lundquist College of Business.
Marketing a Brand’s Simplicity Can Backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Elite in Entrepreneurship Faculty and Research
As part of our goal to lead the nation in entrepreneurship education and research, the Lundquist College has made strategic investments in faculty to grow our pool of experts to a level few can match.
Employing Blockchain to Combat AI Misinformation
Master of Accounting students are already co-publishing along with faculty on the bleeding-edge topic of blockchain and artificial intelligence.
Gender Gaps Remain for Many Women Scientists
As more women enter the biomedical field, they're getting a bigger share of research grants, but the gains have been uneven, according to new research by Chris Liu and coauthors.
Analyzing the Football Transfer Portal's Effect on Team Performance
New research by Lundquist College alumnus Adam Kovar ’23 and instructor Charlie Bame-Aldred found that the NCAA football transfer portal can help some teams but not others, depending on the position a transferring student plays.
Brands Benefit from Diverse Ads, Study Finds
Associate professor of marketing Conor Henderson and his coauthors examined the role of racial diversity in advertising in a new study. "Those that viewed the ads with a diverse ensemble of models reported feeling more connection to society," he said.