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All Faculty
Ducks win, unpacking the "beauty backfire effect," Winter Olympics insights, and more...
Top Honors for Leading Scholar, Mentor
The Lundquist College of Business has named Laura Wellman, the Tykeson Associate Professor of Accounting, as the 2026 recipient of its prestigious Stewart Distinguished Faculty Award.
The Social Cost of Documenting Shared Experiences
Research by marketing professor Freeman Wu and coauthors found that using a phone to film events such as concerts can lead to social penalties, even affecting relationships between friends.
A Scholar among Scholars
Nagesh N. Murthy, Roger Engemann Professor of Operations and Business Analytics, has been named a fellow of the Decision Sciences Institute, one of the highest honors in the field.
Breaking Down the Winter Olympics
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
Fitfluencers and the Beauty Backfire Effect
Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
Sports Product Management Newsletter | November 2025
Meet the SPM alum teaching the next generation, students' apprenticeship in the adidas Makers Lab, and more...
UO Business News | September/October 2025
Founders flock together, gameday gear, marketing IRL, and more...
Expanding Possibilities IRL
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Olympic Spirit Shines During UO Olympic Studies Week
UO Olympic Studies Week brought together students, faculty, alumni, and community members to explore the legacy, research, and future of sport and human performance.