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E-News
Founders flock together, gameday gear, marketing IRL, and more...
Inside Lundquist | September 2025
In this edition of Inside Lundquist, find out how AI is transforming the way business is taught and practiced at the Lundquist College of Business.
Expanding Possibilities IRL
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Entrepreneurial Retreat Attracts Promising Young Business Owners
UO played host to young entrepreneurs and volunteer mentors from around the world this summer during the V10 Builder Residency program.
Reinventing the Fan Experience—One Rain Jacket at a Time
Building on a career advancing breakthrough products, Corey Maynard, MBA ’01, has launched a performance rainwear line that blends high-performance materials with fan-first design.
Oregon MBA Earns Top Rankings from The Princeton Review
#5, #7, #10—those are just a few of the rankings recently bestowed by The Princeton Review on the Oregon MBA program at the University of Oregon's Lundquist College of Business.
Sweat and Safety for Endurance Athletes
A study conducted by the Warsaw Sports Business Center and led by an MBA student investigated the impact of sweat on athletic performance.
Inside Lundquist | June 2025
In this edition of Inside Lundquist, find out how our faculty (and students!) tackle real-world challenges in their research and provide businesses with data-backed insights.
From Classroom to Trail
Bringing innovation to life takes more than just an idea. It takes collaboration, expertise, and an industry network that opens doors. Just ask Team Pacha, a student-led group in the University of Oregon’s Sports Product Management (SPM) master’s program.
A Joyful PhD Celebration
The 2025 UO Business PhD Program Spring Celebration brought together students, alumni, and faculty for an afternoon of connection, recognition, and academic pride.