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E-News
Ducks win, unpacking the "beauty backfire effect," Winter Olympics insights, and more...
Top Honors for Leading Scholar, Mentor
The Lundquist College of Business has named Laura Wellman, the Tykeson Associate Professor of Accounting, as the 2026 recipient of its prestigious Stewart Distinguished Faculty Award.
Inside the Business of the World Cup
More than 300 students came together for "The Business of the FIFA World Cup," a learning initiative that brought global sports, media, sustainability, and policy leaders to the University of Oregon.
The Social Cost of Documenting Shared Experiences
Research by marketing professor Freeman Wu and coauthors found that using a phone to film events such as concerts can lead to social penalties, even affecting relationships between friends.
Behind the Swoosh: A Student Perspective
A business student reflects on a recent site visit, panel discussion, and networking event at Nike headquarters.
UO Entrepreneurship and Innovation Guide
UO offers its students and employees a wealth of resources to turn their great ideas into startups that can bring new products and technologies to market.
Oregon Defeats Ohio State in Big Ten Championship
A team of four undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, December 4-7, defeating a field of competitors that included teams from Penn State, Indiana, Northwestern, Iowa, and Ohio State.
Inside Lundquist | December 2025
This edition of Inside Lundquist highlights our Warsaw Sports Business Center, an unmatched training ground for students studying sports business.
A Scholar among Scholars
Nagesh N. Murthy, Roger Engemann Professor of Operations and Business Analytics, has been named a fellow of the Decision Sciences Institute, one of the highest honors in the field.
Breaking Down the Winter Olympics
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.