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E-News
UO offers its students and employees a wealth of resources to turn their great ideas into startups that can bring new products and technologies to market.
Oregon Defeats Ohio State in Big Ten Championship
A team of four undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, December 4-7, defeating a field of competitors that included teams from Penn State, Indiana, Northwestern, Iowa, and Ohio State.
Inside Lundquist | December 2025
This edition of Inside Lundquist highlights our Warsaw Sports Business Center, an unmatched training ground for students studying sports business.
A Scholar among Scholars
Nagesh N. Murthy, Roger Engemann Professor of Operations and Business Analytics, has been named a fellow of the Decision Sciences Institute, one of the highest honors in the field.
Breaking Down the Winter Olympics
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
Hidden Forces Behind Shopping Choices
New research by accounting professor Nicole Johnson and coauthors looks at how retailers' long-term investments affect the balance of power between competing suppliers.
UO Business News | November/December 2025
Teaming up for College GameDay, student entrepreneurs bring UO flea market to life, and more
A Place for Every Athlete
Thanks in part to help from the Oregon Innovation Challenge, UO sports product design students developed, refined, and tested innovative gear to help Special Olympics athletes train and compete more effectively.
A Little Help from Friends
A partnership between the Lundquist College and PBISApps led to rising revenues for the nonprofit software producer and real-world experience for an undergraduate consultant.
Teaming Up for GameDay
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.