A new book by UO sports business instructor Yoav Dubinsky explores the role of sports in nation branding and public diplomacy during the years 2020 and 2022.
How do you incentive recycling in the aerospace industry? New research coauthored by Nagesh Murthy, Eren Çil, and coauthor sought to answer that question.
Research by Pusan National University's Youngbum Kwon and UO's T. Bettina Cornwell examined whether or not a corporation's stock value was affected by its partnerships with sports teams.