Research Matters

When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.

As part of our goal to lead the nation in entrepreneurship education and research, the Lundquist College has made strategic investments in faculty to grow our pool of experts to a level few can match.

Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.

Research by UO accounting professors Laura Wellman and Dane Christensen explored communication between politicians and firms.

Lundquist College management faculty are teaching at the highest levels, out-researching some major names in academia, and publishing in the field's top journals, all while earning notice for excellence in teaching.

New research by UO professor Behrooz Pourghannad and coauthor sheds more light on the social effects of large corporations working directly with smaller, overseas manufacturers to make their processes more climate friendly.

A new book by UO sports business instructor Yoav Dubinsky explores the role of sports in nation branding and public diplomacy during the years 2020 and 2022.