Inside Lundquist | September 2025
In this edition of Inside Lundquist, find out how AI is transforming the way business is taught and practiced at the Lundquist College of Business.
Research Matters
Expanding Possibilities IRL
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.
Sweat and Safety for Endurance Athletes
A study conducted by the Warsaw Sports Business Center and led by an MBA student investigated the impact of sweat on athletic performance.
Inside Lundquist | June 2025
In this edition of Inside Lundquist, find out how our faculty (and students!) tackle real-world challenges in their research and provide businesses with data-backed insights.
Sugar-Coated Cartoons
Research by UO marketing professor T. Bettina Cornwell and Lundquist alum Eric Setten, PhD ’20—now an associate professor at California State University, Fullerton—explored the role of sweets in children’s shows.
Politics and Retirement Fund Options
A paper by UO finance professor Jane Danyu-Zhang explores how ESG (environmental, social, and governance) options lead employees to contribute more overall to their retirement plans, among other insights.
Still Life with Fruit Stickers
Marketing professor T. Bettina Cornwell is creating eye-catching art with an environmental message.
Bad Influencer Effect
Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.
Marketing a Brand’s Simplicity Can Backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Elite in Entrepreneurship Faculty and Research
As part of our goal to lead the nation in entrepreneurship education and research, the Lundquist College has made strategic investments in faculty to grow our pool of experts to a level few can match.