Research by UO marketing professor T. Bettina Cornwell and Lundquist alum Eric Setten, PhD ’20—now an associate professor at California State University, Fullerton—explored the role of sweets in children’s shows.

A paper by UO finance professor Jane Danyu-Zhang explores how ESG (environmental, social, and governance) options lead employees to contribute more overall to their retirement plans, among other insights.

Marketing professor T. Bettina Cornwell is creating eye-catching art with an environmental message.

Research by marketing professor Jessica Gamlin found that social influencers posting about self-indulgence can be a turn-off for consumers who value different goals.

When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.

As part of our goal to lead the nation in entrepreneurship education and research, the Lundquist College has made strategic investments in faculty to grow our pool of experts to a level few can match.

Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.

Research by UO accounting professors Laura Wellman and Dane Christensen explored communication between politicians and firms.