The first Oregon Marketing Research Symposium brought together nearly 40 scholars from the Northwest and beyond to share research and build connections.
A visit by Patagonia's Worn Wear truck was held in conjunction with Net Impact’s annual SPRNG event, whose theme this year was “Conscious Consumption.”
The Lundquist College of Business is working to better emphasize that accounting is not just an academic discipline but also a profession, by elevating the Department of Accounting to a School of Accounting.
Designing sneakers for Nike or Adidas seems like a dream job to many. But it’s a dream that’s becoming a reality for students in the UO’s Sports Product Management program, which just graduated its inaugural class in March.
Would knowing you will be offered a variety in the future make a current experience better? According to research from assistant professor of marketing Jiao Zhang and coauthors, the answer is “yes.”
The Randy Papé Oregon Advanced Strategy and Leadership Symposium provided a special opportunity for students and community members to learn and interact with leaders in state-of-the-art sales, customer acquisition, and engagement strategies.
Though he never planned on being an entrepreneur, Spencer Holton now finds himself at the helm of Trail Supply Co., a resupply service for long-distance hikers, thanks to the encouragement of professors, instructors, and mentors.
