Planned and executed from start to finish by its student members, the UO American Marketing Association's annual Main Event provides an opportunity for students and local business professionals to spend an evening meeting and networking. Loaded with glitz and glamor--not to mention a truly extraordinary cake centerpiece--this year's event more than lived up to its "Mad Men + Mocktinis" theme.

"Having entrepreneurs on campus is great, because we actually get to see what we've learned in the classroom being applied in the real world," said Niloo Mirani, describing how she and her fellow MBA candidates benefited from their time with Rick Miller, the founder and CEO of the Avamere Family of Companies, one of the Pacific Northwest's largest senior care and housing providers.

Around 170 Lundquist College alums and friends joined Dean Kees de Kluyver and Warsaw Sports Marketing Center director Paul Swangard at Southern California's Indian Wells Tennis Garden for the Warsaw-Thurston Award Gala--and a weekend of tennis-centric fun. Now in its second year, the annual award honors the memories of Jim Warsaw and Annalee Thurston by recognizing the achievements of an individual who has advanced opportunities for women in the business of sport.

For more than a decade, volunteers from the Lundquist College's accounting fraternity Beta Alpha Psi have been making tax time a little easier for Eugene-area residents, by providing free preparation of simple federal and state tax returns through the Volunteer Income Tax Assistance (VITA) program, an initiative of the Internal Revenue Service. To volunteer, students must attend at least one basic training session and pass an online exam administered by the Internal Revenue Service.

David Letterman's top-ten lists generally don't delve into higher education, but if they did, the Oregon MBA might get a mention. The general weariness toward taking on more debt in a uncertain economy often prompts prospective MBA students to question if going to graduate school is worth the loans they may incur. In the case of the Oregon MBA, the answer is a resounding "yes," according to U.S.

It's been quite a winter for Jake Heckathorn, Brian Oehler and Jeff Matthews, the second-year MBA candidates representing technology startup Corrosion Solutions in investment competitions both here and abroad. Just four days after placing third in the University of Cincinnati's Spirit of Enterprise Graduate Business Plan Competition, the team headed to Thailand to test their skills in the mai Bangkok Business Challenge.

As we work to deliver and enhance the exceptional education in our undergraduate and Oregon MBA programs, we will have our eye on rankings but cannot afford to let them dictate our vision.

"It feels like yesterday that I was sitting in their seats. It's fun and energizing to sit with young, creative, optimistic minds," said Stacey Allaster, Women's Tennis Association (WTA) chairman and CEO, describing a recent stint as executive-in-residence at the Warsaw Sports Marketing Center.

The sound of excited voices buzzed through the Lillis atrium as the Women in Business Club's 2012 gala got underway. Now in its seventh year, the annual event pairs professional women with female undergraduates for an evening of networking and mentorship. This year's theme was "Unlocking Your Potential," and guest speaker Dean Kees de Kluyver drove home the value of setting high-flying goals through the example of Dr. Mae Jemison, the first African-American woman to travel in space.

Are people who identify themselves as religious more likely to choose sustainable products and services? With more than seventy percent of the earth's population adhering to one of the world's seven main religions--and spending on sustainable consumption projected to grow $60 billion by 2014--this question is timely, to say the least.

Can redefining our notion of happiness help save the planet? This was the question Ehrman Giustina Professor of Marketing Lynn Kahle posed to an audience of graduate students and faculty members in his recent presentation "The Pursuit of Happiness." While our cultural wisdom suggests that people are happiest when they have lots of big, expensive things, this view isn't accurate, according to well-regarded research.

You've got five dollars in seed money, seven days to brainstorm, and two hours to execute your plan—how do you create value? These are the elements of the $5 Challenge, a core feature in management professor Andrew Nelson's course Recognizing Business Opportunities. Four MBA candidates from the Center for Sustainable Business Practices tackled the challenge by creating a service that would be valued by bike commuters everywhere.