Insights Research Lab

Close up of a hand over a backlight control panel of the technology available in the Insights Research Lab

The Insights Research Lab (IRL) is a modern agency-inspired research facility in the midst of a vibrant academic environment.

Managed by marketing department faculty and located in the beautiful Lillis Business Complex at the University of Oregon's Lundquist College of Business, the IRL is the hub for developing relationships between customers, researchers, businesses, and agencies. Exceptionally designed to facilitate leading-edge research, the IRL draws businesses and researchers from around the world who leverage the facility for

Qualitative research: focus groups and in-depth interviews
Experimental and survey research
Consumer behavior studies
Regional, national, and international collaboration
Videoconferences and seminars
Corporate workshops

See Lab Info for Lundquist Students and Faculty

Explore Services for Businesses and Agencies

View Lab Spaces and Technology Specs

Unique Lab, Unique Insights

Access the expertise of a top research university while getting all the benefits of a small, local operation.

The IRL provides unique access to and collaboration with faculty experts, diverse demographics and student populations from around the world, and sophisticated technology. In addition, the city of Eugene is regarded as trendsetting in sustainability, sports, social issues, and technology adoption.

Those using the IRL also make a philanthropic impact, inspiring research innovation among students and faculty in addition to benefiting learning and training initiatives.

Become a Participant

Local businesses and non-profits want to hear your input!

When you sign up for the IRL participant pool, you'll be notified from time to time about opportunities to win prizes or be paid to participate in studies that help businesses, non-profits and academics in their understanding of consumers. We'll never give out or sell your information and we'll only email when there are opportunities to participate.

Join the Participant Pool

The IRL Team

We love marketing research, and we’re good at it. At the Insights Research Lab, we’re excited to help you understand your consumers on a deeper level.

Noelle Nelson

Director, Insights Research Lab | Assistant Professor of Marketing

Noelle Nelson is an assistant professor in the Department of Marketing. Her expertise includes working memory, processing of multiple sensory inputs, and aesthetic factors in marketing.

Adria Mankute

Lab Manager, Insights Research Lab

Adria Mankute is a doctoral candidate in the marketing department. Her research takes a conceptual, experimental, and neuroscientific approach to addressing classic consumer behavior topics, such as memory.

Abby Frank

Communications Manager, Insights Research Lab

Abby Frank is a doctoral candidate in the marketing department specializing in consumer behavior research, using online secondary data sources and lab-based studies to uncover insights.

Jillian Weber

Assistant, Insights Research Lab

Jillian Weber is a second year MBA student specializing in Sustainable Business Practices. With a background in Environmental Science, she hopes to work with companies to promote sustainability and environmental awareness. .