Sophisticated and cutting-edge technologies combine to allow researchers, businesses, and agencies to gain insights and ideas about market characteristics, consumer preferences, policy issues, web and social media performance, and more
The IRL suite is made up of the HEDCO Foundation Research Laboratory, ESI Collaboration Studio, small group room, control room, and reception area. Technology capabilities available in the various facilities include interactive whiteboards; computer labs; one-way observation mirrors; video and audio recording; ceiling-mounted cameras, speakers, and microphones; eye-tracking, and videoconferencing.
Click to explore the capabilities of each room in the Insights Research Lab.
Computer lab ideal for experiments, usability studies, and training.
- Twenty-station computer laboratory and researcher desk
- Remote computer administration and observation through Netop
- Video data display system using a 65-inch LCD flat panel
- Video projection system with drop-down screen
- Laptop computer and audio input connectivity
- One-way mirror with viewing in the adjacent control room
- Headsets for each computer station
- Access to the reception area and small group room
HEDCO is a private foundation that supports a wide range of philanthropic endeavors, from gifts to purchase equipment and technology for projects advancing scientific and medical research to grants for building projects that support professional practice or address social welfare.
Designed for qualitative research (especially focus groups), videoconferencing, and seminars.
- Video data display system using a 52-inch LCD flat panel
- Video projection system with drop-down screen
- Laptop computer and audio input connectivity
- Audio systems with flush in-ceiling speakers, ceiling-mounted button microphones, wireless table and lapel microphones, sound masking
- One-way mirror with viewing in the adjacent control room
- High-speed wireless Internet access
- Four rectangular tables for multiple configurations, flip chart, and pushpin-ready walls
- Access from the exterior foyer or reception area
Founded in 1944, ESI is a leading supplier of innovative, laser-based manufacturing solutions for the microtechnology industry. ESI is headquartered in Portland, Oregon, with global operations from the Pacific Northwest to the Pacific Rim. ESI's gift to the IRL was in honor of the company's late cofounder Douglas C. Strain, a philanthropist and founding father of Oregon's high-tech industry.
A collaborative space for in-depth interviews, teleconferencing, and teamwork sessions.
- Video data display system using a 46-inch LCD flat panel
- Laptop computer and audio input connectivity
- High-speed wireless Internet access
- Access from the exterior hallway or HEDCO Lab
Observation space and central hub for the integrated systems in the Insights Research Lab.
- Two one-way mirrors for viewing (one to HEDCO Lab and one to ESI Studio)
- Observation space for clients and researchers to view the HEDCO Lab and ESI Studio
- Access from the reception area by security-code controlled door
Sophisticated entry of a research agency for greeting participants, clients, and visitors.
- Access from the exterior hallway leading to HEDCO Lab, ESI Studio, and control room
- Provides a secure environment for participants and equipment
