The Insights Research Lab is available for corporations, local businesses, public relations and advertising agencies, research firms, and academic researchers from on and off campus.
Want to measure brand awareness? Conduct a UX analysis of your site? A/B test a new ad campaign? Or maybe your are overwhelmed by data and don't know where to start?
We can help. The UO's Insights research lab gives you access to top research insights from faculty and eager research and survey participants to help you understand your consumers and users at a deeper level.
And it's less expensive than you might think!
Explore our service offerings and facilities to learn more, and then get in touch using our contact form. We'd be happy to chat about your needs and goals, we’ll give you a specific quote for services*
Learn More About Our Facilities
*Usage fees are minimal, enabling us to cover our costs and support ongoing operations and initiatives to advance research at the University of Oregon Lundquist College of Business.
Get In Touch with Us
Interested in reserving the IRL for your organization's marketing research needs? We are excited to help.
Call, email or fill out out contact form to learn more or get started.
Phone: 541-346-3265
Email: insights@uoregon.edu
Service Offerings
With A/B Testing, we can quickly tell you what ad copy, website design, social media post, and more will serve you and your customers.
Type of Questions A/B Testing Can Answer
- Which ad grabs more attention?
- Which post leads to more engagement?
- Which logo is more memorable?
Methods of Testing Available
- In-lab surveys
- Eye tracking
- Field studies
- EEG measures
Are your customers really abandoning their carts, or can they just not find the checkout button?
With a UX analysis, we can tell you where your consumers are getting frustrated, what they might be missing, and what may work best for your website
Elements of UX Design
- Usability: Ease of use, simple and acquainted
- Findability: Offering quick solutions to possible problems
- Usefulness: Digital product must cater to target audience needs
- Desirability: Design aesthetics should be attractive and encourage users to interact
- Credibility: Brand must be trustworthy and transparent
Methods of Testing Available
- Eye tracking
- Consumer journey analysis
- Website navigation analysis
- Usability analysis
Whether it's through Google, Google Maps, Instagram, or your website, people find what they need using search tools.
Through a thorough analysis, we can help you figure out how to best navigate the tricky world of search engine optimization (SEO) to help you help customers find the products, brands, and services they seek.
Type of Questions an SEO Analysis Can Answer
- What are my keywords, and how well are they performing?
- Are the right people and customers finding me?
- Am I standing out in relation to my competitors?
Methods of Testing Available
- Website ranking analysis
- Keyword analysis
- Indexing analysis and optimizations
- Backlink (other websites that link to your site) analysis
With a social media audit, we can analyze metrics across your platforms to help guide your social media strategy.
Type of Questions a Social Media Audit Can Answer
- Who is my audience?
- What posts get the most engagement?
- What platform yields the best results?
- What can I do to improve my social media presence?
Methods of Testing Available
- Consumer profile analysis
- Engagement analysis
- Trends analysis
It's crowded out there. Are you standing out?
After we know the state of affairs, we can also help devise strategies for reaching your target market or improving your brand recognition
Type of Questions We Can Help Answer
- Who knows about your brand?
- What do consumers know about your brand?
- What don't consumers understand about your brand?
- How can you improve your brand recognition?
Methods of Testing Brand Awareness
- Recall and recognition surveys
- Focus groups
- Cognitive testing
- Perception analysis of comparator brands
Have a data set you cannot make sense of? Or a lot of information, but just don't have the time to explore patterns? We can help
Through the Insights Research Lab, we can provide expertise in data analysis and exploration to help you uncover fresh insights.
- Uncover unseen patterns in your data
- Discover new relationships between and among data points and data sets
- Reveal trends in your data so you can prepare for what's ahead
- Uncover questions you didn't even know to ask
