Sports fans who engage with other fans they’ve never met at a sporting event tend to remember the sponsors and want to attend again, marketing researchers found.
Molly Malone, former vice president of sales for Kroger, defines professionalism as a refined sense of tenacity and discusses the power of the B student.
The podcast welcomes Henry Abbot, who founded the NBA blog TrueHoop in 2005 after a decade as an award-winning journalist. ESPN acquired TrueHoop two years later, and he became ESPN’s first blogger.
Mike Belcher, vice president of marketing business development and partnerships at T-Mobile, provides great insights into sponsorship strategy and evaluation.