News

T. Bettina Cornwell and coauthors found that consumers and sports fans know more about sponsorship deals than companies and sports teams realized.

Oregon MBAs and the Lundquist College community welcomed six of the brightest entrepreneurial minds in business today to the Lillis Business Complex for a day of learning and engagement.

An MBA was always in Jesse Walker’s plans, but it wasn’t until he came across a Warsaw Sports Marketing Center blog post that he discovered he could earn an MBA with a concentration in sports business.

Dustin Valdez has a message for fellow veterans considering going back to school to earn their degree: you can do it and you can thrive.

Warsaw Center alumni don’t just find careers in the sports industry, and Tabitha Hayes, MBA ’00, who currently serves as vice president of global brand management for EA, is a prime example of that.

After graduating from the University of Oregon, Amanda Pliska ’12 began her career in Nike’s global digital brand sector. She now works as a brand digital manager for the sportswear company.

Members of the Warsaw Sports Business Club held the first reimagined Warsaw Hoopfest this April, hosting nearly 150 participants for a day of basketball in the Matthew Knight Arena.

In late February, ten Warsaw Center undergraduate students embarked on their first Boston study tour, engaging with myriad industry partners and attending the Sloan Sports Analytics Conference.

The University of Oregon has awarded the Warsaw Sports Marketing Center with a development grant and final program approval to create a new undergraduate study abroad opportunity focused on international sports business and sustainability.

A gift from longtime supporters Nancy and Dave Petrone ’66, MBA ’68, primes the college for making even greater strides in global sports business education.

The first Oregon Marketing Research Symposium brought together nearly 40 scholars from the Northwest and beyond to share research and build connections.

The back of a person taking a photograph.

A new sustainable building in Portland now houses the Oregon Executive MBA and the Sports Product Management programs.

A visit by Patagonia's Worn Wear truck was held in conjunction with Net Impact’s annual SPRNG event, whose theme this year was “Conscious Consumption.”

More than 180 students and professionals came together to celebrate the University of Oregon Women in Business (WIB) club’s 12th annual gala.

The Lundquist College of Business is pleased to share recent tenure and promotion decisions for our faculty members.