When Bill Widmer ’91 needed additional eyes to survey his plan to expand Kaleafa Cannabis, he turned to his alma mater and a team of exceptional students.
Research by Pusan National University's Youngbum Kwon and UO's T. Bettina Cornwell examined whether or not a corporation's stock value was affected by its partnerships with sports teams.
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.