Warsaw Center Undergraduate Concentration

Overview Section

Introduction

Degree-Requirements Section

Quote

Career-Goals Section

Marketing Management

Marketing Management

Planning and executing a marketing brief to manage an organization’s marketing functions and resources.

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Team, League, and Federations Management

Team, League, and Federations Management

The relationship development and management between a company and a sports team/league/federation.

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Event and Operations Management

Event and Operations Management

Planning and executing an event to help reach a target audience through direct interaction with that consumer.

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Sponsorship Planning and Coordination

Sponsorship Planning and Coordination

The development and management of sponsorship contracts to meet the needs of the sponsor and the organization.

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Client and Account Management

Client and Account Management

Relationship management between a client/account and an organization to ensure client needs are met.

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Brand Management

Brand Management

A marketing function that looks at how a brand is positioned in the market and how to best connect with the target consumer.

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Strategic Planning

Strategic Planning

Planning an organization’s strategic business goals for the short and long term.

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Project Management

Project Management

The initiation, planning, and support of a particular goal or project. Sets clear indicators of performance and gates that must be met.

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Financial Management

Financial Management

Decisions related to the financial goals and performance of an organization.

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Market Research

Market Research

The process of finding consumer insights and preferences through quantitative and qualitative data collection.

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Sales Management

Sales Management

The application of sales techniques as well as overseeing and guiding an organization’s sales team.

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Fan Insights and Analytics

Fan Insights and Analytics

The process of understanding fans and their preferences in order to develop event plans and fan experiences.

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Fan Experience Management

Fan Experience Management

The development and execution of a plan to create an interactive experience that keeps fans engaged.

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Corporate Responsibility Management

Corporate Responsibility Management

The development and management of a plan to asses, understand, and improve the impact an organization has on the world around it.

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Media Management

Media Management

A marketing function that creates the relationship between brand and outside media entities, by controlling brand messages and where they are communicated.

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Technology Management

Technology Management

How an organization uses its technology to create a competitive advantage through planning, optimization and forecasting.

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Digital and Social Media Management

Digital and Social Media Management

A marketing function that focuses on the creation of digital content for social media.

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Internships Section

Study-Tours Section

Club-Header Section

Sports Business Club

Instructors Section

Industry Section

Alumni Section

Nike

Nike

Global Brand Digital Manager, NBA

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Portland Trailblazers

Portland Trailblazers

Director, Community Programs

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adidas

adidas

Grassroots Sports Marketing Manager

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Seattle Seahawks

Seattle Seahawks

Director, Digital and Emerging Media

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Seattle Storm

Seattle Storm

Senior Vice President, Ticket Sales and Service

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USA Today

USA Today

Director, Sports Marketing and Partnerships

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Visa

Visa

Manager, U.S. Marketing

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Red Bull

Red Bull

Field Marketing Manager, Manhattan and Bronx

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Advisory-Board Section

Riot Games

Riot Games

David Higdon, Warsaw Center board chair and Riot Games Global Head of Communication for esports

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Visa

Visa

Kara Buckley, Warsaw alumna and former head of Visa Olympic Marketing

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NFL

NFL

Akash Jain, Warsaw alumnus and NFL Vice President of International Development

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Fox Sports

Fox Sports

Barbara Blangiardi, Fox Sports Senior Vice President of Marketing and Partnerships

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Nike

Nike

Tom Kelley, head of Nike North American retail

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University of Oregon

University of Oregon

Bob Warsaw, brother of Warsaw Center founder Jim Warsaw

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T-Mobile

T-Mobile

Mike Belcher, T-Mobile Vice President of Sponsorship and Entertainment Marketing

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