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Marketing Research Talks

The Department of Marketing invites leading researchers to the University of Oregon to present and discuss their research.

Past Presenters

Sharon Betty: You Want Me to Do WHAT? Customer Special Requests Investigated
Abishek Borah: Advertising, Online Search, and Firm Risk
Aaron Charlton: Brand Latitude
Christopher Chavez: Branding the Revolution: Havana Club and the Battle for Cuban Authenticity
Dane Christensen: The Influence of CEO Risk Tolerance on Initial Pay Packages and Strategic Change
Gulcan Cil: Effects of Posted Point-of-Sale Warnings on Alcohol Consumption During Pregnancy and on Birth Outcomes
John Cilthero: Neural Mechanisms
Paul Connell: Variety
Sokiente Dagogo-jack: Variability in Pricing
Darren Dahl: Creativity
Paula Fitzgerald: Public Policy and Marketing
Linda Hagan: Psychology of Food
Ben Hansen: Economics of Marijuana
Ralph Heidl: Wearable Sensors and Dynamic Networks

Keith Levitt: Manager Psychology
Ed Love: Morality in the Marketplace
Peter McGraw: Psychology of Movie Editing
Noelle Nelson: Presentation Style on Online Reviews
Linda Price: The Fresh Start Mindset
Brandon Reich: Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action
Jeffrey Robert Parker: Mental Representation
Gerard Saucier: Structural Model of Personality
Jacob Suher: In Store Purchases
Meredith Thomas: Buying Community
David Wagner: Fake Smiles and Workplace
Caleb Warren and Nooshin Warren: Ironic Consumption; Innovation and Its Stock Market Valuation: The Role of the Marketing Expertise of the CEO
Tiffany White: Self-Threat and Brands
Wenbo Wu: Learning Heterogeneity in Causal Inference Using Sufficient Dimension Reduction

Contact

For more information on marketing research talks, or to discuss being a part of future talks, contact John Clithero at clithero@uoregon.edu or Noelle Nelson at nmn@uoregon.edu.

Marketing Research Symposium

The Department of Marketing also hosts a research symposium which aims to bridge marketing and consumer scholars in Oregon and beyond. Its goal is to enable its participants to share scholarship and build connections.

Learn More

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University of Oregon
Eugene, OR 97403-1208

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