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Douglas Wilson

Emerit Senior Instructor II

Affiliations: Marketing
douglw@uoregon.edu
Phone: 541-346-3293
Office: Lillis 424
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About

Biography:

Doug Wilson is an emerit instructor at the University of Oregon's Lundquist College of Business, and serves as both capstone coordinator and capstone advisor for the college's Oregon Executive MBA program.

He is the founder of DL Wilson Consulting, providing consulting and management services to companies ranging from start-up ventures to Fortune 500 corporations. Areas of expertise include the high-tech and professional services industries. Doug and his wife also own two business ventures in the areas of retail and agriculture.

Doug's past experiences in marketing include thirteen years with AT&T/US West Communications, director of sales and marketing for Percon, Inc. and the vice-president of sales and marketing for Palo Alto Software.

Degree History:
  • MBA, University of Oregon, 1990
Honors and Awards:
  • Specialized Pedagogy for Introduction to Business, Thomas F. Herman Award, 2016
  • Oregon Executive MBA Outstanding Faculty, 2015

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Areas of Expertise

  • Business plan development
  • Marketing plan development
  • Marketing training

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Current Projects

Consulting Projects:

  • Insight Learning
  • HECC Grant, Open Educational Resources Grant Program, RFA #16-034

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Publications

Books:

Wilson, Doug, and Dave Dusseau. An Introduction to Business. Boston, Massachusetts: Pearson Learning Solutions.

July 2016

Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. Effective Small Business Management: An Entrepreneurial Approach. Upper Saddle River, New Jersey: Pearson Prentice Hall.

March 2009

Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. Essentials of Entrepreneurship and Small Business Management. Upper Saddle River, New Jersey: Pearson Prentice Hall.

March 2008

Wilson, Doug, and Tim Berry. OnTarget: The Book on Marketing Plans. Eugene, Oregon: Palo Alto Software, Inc.

March 2001

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In the News

Mosi Smith
Putting in the Work
Oregon MBA candidate Mosi Smith has taken a worldwide pandemic in stride, and sought out moments of clarity, learning, and growth.
Icon of the UO Duck with lineart arrows against a green background
Meeting the Challenges of Distance Learning
When it came to delivering engaging coursework virtually, Lundquist College faculty and staff didn’t miss a beat.
Andrew Nelson headshot
Distinguished Award for Nelson

In December 2017, associate professor of management Andrew Nelson was named the college's Stewart Distinguished Professor.

Executive MBA Project Helps Shape New Nike Line
Executive MBA Project Helps Shape New Nike Line

An executive MBA student's capstone project provided vital insights into the plus-size female athlete market.

2017 Faculty and Staff Awards
2017 Faculty and Staff Awards

Twelve Lundquist College faculty and staff members were the recipients of awards for their hard work over the 2016-2017 academic year.

Interim Dean James Terborg and Associate Dean for Administration Stephanie Bosnyk
Excellence In Service
The Lundquist College's end-of-year ceremonies honored retiring faculty and staff as well as bestowed awards for service, teaching, and research.
Doug Wilson and Steve McKeon
Business Faculty Win UO’s Top Teaching Honors
Doug Wilson and Steve McKeon were recently bestowed two of UO’s highest teaching awards.
Guest Speakers Share C-Suite Strategy
Guest Speakers Share C-Suite Strategy
A stellar lineup of guest speakers this fall shared insights with second-year executive MBA students this fall.

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