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Douglas Wilson

Co-Academic Director, Oregon Executive MBA | Emerit Senior Instructor II

Affiliations: Marketing, Oregon Executive MBA
Phone: 541-346-3293
Office: Lillis 424



Doug Wilson is an emerit instructor at the University of Oregon's Lundquist College of Business, and serves as both capstone coordinator and capstone advisor for the college's Oregon Executive MBA program.

He is the founder of DL Wilson Consulting, providing consulting and management services to companies ranging from start-up ventures to Fortune 500 corporations. Areas of expertise include the high-tech and professional services industries. Doug and his wife also own two business ventures in the areas of retail and agriculture.

Doug's past experiences in marketing include thirteen years with AT&T/US West Communications, director of sales and marketing for Percon, Inc. and the vice-president of sales and marketing for Palo Alto Software.

Degree History:
  • MBA, University of Oregon, 1990
Honors and Awards:
  • Specialized Pedagogy for Introduction to Business, Thomas F. Herman Award, 2016
  • Oregon Executive MBA Outstanding Faculty, 2015

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Areas of Expertise

  • Business plan development
  • Marketing plan development
  • Marketing training

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Current Projects

Consulting Projects:

  • Insight Learning
  • HECC Grant, Open Educational Resources Grant Program, RFA #16-034

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Wilson, Doug, and Dave Dusseau. An Introduction to Business. Boston, Massachusetts: Pearson Learning Solutions.

July 2016

Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. Effective Small Business Management: An Entrepreneurial Approach. Upper Saddle River, New Jersey: Pearson Prentice Hall.

March 2009

Wilson, Doug, Norman Scarborough, and Thomas Zimmerer. Essentials of Entrepreneurship and Small Business Management. Upper Saddle River, New Jersey: Pearson Prentice Hall.

March 2008

Wilson, Doug, and Tim Berry. OnTarget: The Book on Marketing Plans. Eugene, Oregon: Palo Alto Software, Inc.

March 2001

In the News

Oregon MBA candidate Mosi Smith has taken a worldwide pandemic in stride, and sought out moments of clarity, learning, and growth.
When it came to delivering engaging coursework virtually, Lundquist College faculty and staff didn’t miss a beat.

In December 2017, associate professor of management Andrew Nelson was named the college's Stewart Distinguished Professor.

An executive MBA student's capstone project provided vital insights into the plus-size female athlete market.

Twelve Lundquist College faculty and staff members were the recipients of awards for their hard work over the 2016-2017 academic year.

The Lundquist College's end-of-year ceremonies honored retiring faculty and staff as well as bestowed awards for service, teaching, and research.
Doug Wilson and Steve McKeon were recently bestowed two of UO’s highest teaching awards.
A stellar lineup of guest speakers this fall shared insights with second-year executive MBA students this fall.