Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Introducing Momentum—our new digital publication. Join us for this new, immersive experience as we tell the stories of the Lundquist College of Business, its students, faculty, and graduates.
New research by UO professor Behrooz Pourghannad and coauthor sheds more light on the social effects of large corporations working directly with smaller, overseas manufacturers to make their processes more climate friendly.
A new book by UO sports business instructor Yoav Dubinsky explores the role of sports in nation branding and public diplomacy during the years 2020 and 2022.
In an interview with the UO Alumni Association, Lorena Landeros, BA ’08—assistant director of first-year experience at the Lundquist College—shared what it meant to her to be part of UO's Patos Alumni Network.
How do you incentive recycling in the aerospace industry? New research coauthored by Nagesh Murthy, Eren Çil, and coauthor sought to answer that question.