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MBA students take a group photo at the stock exchange

Research Finds Politeness Affects Trust

A series of studies by marketing professor Aparna Sundar and coauthor explored how the language used in advertisements influences consumers’ trust.

Why People Become Vegans

In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.

Pioneering Professor Earns Top Honors

Marketing professor Linda Price was named both an Association of Consumer Research (ACR) Fellow and American Marketing Association (AMA) Fellow in the same year. She is the first woman to have received both awards.

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Eugene, OR 97403-1208

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