Dave Petrone '66, MBA '68, was one of two who received the University of Oregon's 2012 Pioneer Award at an awards ceremony and gala held at the Nines Hotel in Portland in May. Known throughout the UO for his extraordinary support of a wide range of schools and departments--not to mention his successful chairing of the university's Oregon Campaign from 1992 through 1998--Petrone has also had a profound impact on one of the Lundquist College's signature programs, the Warsaw Sports Marketing Center.
They say you get what you pay for. But when it comes to picking investments for your retirement account, this wisdom may not always hold true, according to a recent study by Lundquist College of Business associate professor of finance John Chalmers and his coauthor Jonathan Reuter, assistant professor of finance at Boston College.
We were thrilled to see that the Oregon MBA was one of only nineteen programs to attain a rating of at least 4.5 out of five in environmental sustainability in Net Impact's Business as UNusual report, the global nonprofit's annual guide to MBA programs at the forefront of social and environmental innovation. Making this accomplishment even sweeter was the news that--for the second year running--UO Net Impact achieved the elite Gold Chapter status.
Talk about a triple threat. A grand total of three scholar-athletes from the Lundquist College of Business were named Capitol One Academic All-Americans this past June. Canadian heptathlete Brianne Theisen--who graduated last spring and competed in the Olympics this summer--was a first-time honoree, adding the recognition to her seven career NCAA titles, among many other achievements.
After a hiatus of more than two decades, the UO-Nyenrode exchange program is back in business. This July, fifty-six participants--thirty-two from the full-time international MBA program at Nyenrode Business Universiteit and twenty-four from its executive MBA program--came to the University of Oregon's Eugene campus for a jam-packed week of educational opportunities and cross-cultural exploration. Extracurricular activities included a visit to the Oregon coast, a tour of Autzen Stadium, and the chance to attend a Eugene Emeralds baseball game or the Oregon Bach Festival.
Why should Prefontaine be the only Oregon track star for little girls to look up to? This is the simple question that inspired the creation of We Grew Wings, a forthcoming documentary on the history and achievements of the UO women's track and field team.
It's been a pretty good year for former Duck tight end David Paulson, MBA '12. There was the 2012 Rose Bowl win, and the fact that he succeeded in maintaining a 4.0 GPA throughout the whirlwind football season. Getting drafted by the Pittsburgh Steelers this spring--well, that was pretty special, too.
Native American games shinny and hot rocks--along with golf, football, and track--were among the sports and activities on offer at NAYA Field Day 2012.
In a world that grows more connected every day, sport has the potential to be a truly international language. For women in the world of sports--whether athletes or business people--going global brings unique challenges. These challenges--and the opportunities they hold--were the topic of the sixteenth annual Women in Sports Business Symposium.
Sponsoring a sports event is a powerful way for companies and networks to bring their brands to a passionate audience. But once the event is over, will the positive association stick? For a company taking over an event's sponsorship from a previous sponsor—or a network taking over from a previous broadcaster—the answer is "perhaps not," according to a recent paper by Edwin E. and June Woldt Cone Professor of Marketing T.
"I wanted to better understand how the Olympics have become the preeminent sports brand in the world today and why companies are willing to invest so much money into a single marketing activity," said marketing instructor John Davis, explaining the motivation behind his book The Olympic Games Effect: How Sports Marketing Builds Strong Brands.
Vrooom! Four Warsaw Sports Business Club members zoomed to success in the club's first-ever entry in the NASCAR Kinetics: Marketing in Motion case competition.
What creates a strong community identity and how can that identity decline over time? And once a town's brand has faded, is it possible to bring back the gleam? These are the questions tackled in "Rekindling the Flame: Processes of Identity Resurrection," a recent paper by PhD candidate Matthew Metzger (who starts next fall as an assistant professor at the University of Colorado, Colorado Springs), and Professor Alan Meyer and Associate Professor Jennifer Howard-Grenville, both of the college's management department.
