A team of four undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, December 4-7, defeating a field of competitors that included teams from Penn State, Indiana, Northwestern, Iowa, and Ohio State.
Nagesh N. Murthy, Roger Engemann Professor of Operations and Business Analytics, has been named a fellow of the Decision Sciences Institute, one of the highest honors in the field.
Lundquist College marketing professors T. Bettina Cornwell and Yoav Dubinsky joined an interdisciplinary media panel to discuss the upcoming Milano-Cortina 2026 Winter Olympics.
New research by accounting professor Nicole Johnson and coauthors looks at how retailers' long-term investments affect the balance of power between competing suppliers.
A partnership between the Lundquist College and PBISApps led to rising revenues for the nonprofit software producer and real-world experience for an undergraduate consultant.
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.
The UO Flea Market—the creation of business student Colin Baloun along with advertising majors Olivia Roberts and Ailsa Huerta—has grown quickly since its first event in October 2024.
Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
The Lundquist College has achieved notable gains in the newly released 2026 U.S. News & World Report Best Business School rankings, reflecting sustained momentum and growing recognition.
